- Run targeted Local Catalog ads using data from existing Local Inventory ads.
- Transition entirely to digital marketing by eliminating traditional print materials.
- Expand and renovate his brick-and-mortar store for more curb appeal.
- Test a new brand identity and color scheme in his old Local Inventory ads.
Lance has been running Local Inventory ads to promote his antique toy shop. He’s considering running additional ad campaigns with Google. What’s an easy next step Lance can take to expand his brand’s marketing reach?