Karen’s washing machine broke, so she’s conducting a search on Google to find a new one. She sees a number of Google Search Ads for washing machines in the results. Which of the following make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees? (Choose two.) Select All Correct Responses

Rebecca
Rebecca
1 Min Read

Ad relevance and Advertiser bid make up some of the parameters that the Google Search Ads auction uses to determine what ads Karen sees.

  • Advertiser campaign count
  • Size of ad group
  • Campaign type
  • Ad relevance
  • Advertiser bid

The correct answer is: Ad relevance and Advertiser bid

Read more: Why should campaigns with different marketing objectives be separated into different Performance Planner plans?

Google Ads utilizes a bartering framework to rank the advertisements that show up on the query items page and to decide the expense for every promotion click. Most importantly, Google clients need advertisements they see to be significant. Clients would rather not be wasted time with advertisements that aren’t firmly identified with what they’re looking for.

Google utilizes an uncommon adaptation of a second-value sell-off that considers something beyond offers—erring on that later. In a standard second-value closeout dependent on offers, the sponsor doesn’t need to pay their full bid.

 

For website maintenance service contact us.

Share this Article
Posted by Rebecca
Follow:
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
Leave a comment

Leave a Reply