Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jim would pay $2.51 or £2.51 for the first spot in the auction.

• $5
• $4.50
• $2.50
• $2.51

• £4.50
• £2.50
• £5
• £2.51

Correct Answer is: $2.51 or £2.51

Read more: Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Jim would pay just $2.51 for the principal spot in the closeout. In a standard second-value sell-off dependent on offers, the promoter doesn’t need to pay their full bid. They just need to pay $0.01 more than the measure of the following most noteworthy bidder.

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