Jim has created a Google Search ad with a bid of $5. Two other advertisers in an auction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

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Jim would pay $2.51 or £2.51 for the first spot in the auction.

  • $5
  • $4.50
  • $2.50
  • $2.51
  • £4.50
  • £2.50
  • £5
  • £2.51

Correct Answer is: $2.51 or £2.51

Read more: Trina is using automated bidding as part of her Google Ads Search bidding strategy. Why might she prefer automated bidding?

Jim would pay just $2.51 for the principal spot in the closeout. In a standard second-value sell-off dependent on offers, the promoter doesn’t need to pay their full bid. They just need to pay $0.01 more than the measure of the following most noteworthy bidder.


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Posted by Rebecca
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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