Jerry’s managing a Google Search campaign and would like to improve the position in which his ads appear. He’s increased his bids, but his ad still isn’t showing at the top of Search results. What else might he do to improve his Ad Rank?

If Jerry’s ad still isn’t showing at the top of search results even after increasing his bid, then he should create a helpful, relevant landing page for the ad. This might help him to improve his Ad Rank.

• Remove ad extensions.
• Reduce the number of words in the ad.
• Control user signals and attributes.
• Create a helpful, relevant landing page for the ad.

The correct answer is: Create a helpful, relevant landing page for the ad.

Read more: Hank wants to use a “Maximize Conversions” campaign with the Performance Planner. Which recommendation can be provided to Hank by the Performance Planner?

Point of arrival experience is Google Ads’ proportion of how well your site gives individuals what they’re searching for when they click your promotion.

The experience you offer influences your Ad Rank and in this way your CPC and position in the promotion closeout. Your promotions might show less frequently (or not in any way) if they highlight sites that offer a helpless client experience.

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