Jane is making adjustments to her cost per action (CPA) target every day and is frustrated that DoubleClick Search seems to always be calibrating. Why does this keep happening to Jane?

Rebecca
Rebecca
1 Min Read
  • DoubleClick has a calibration period following significant CPA changes.
  • DoubleClick detects there’s an insufficient conversion volume to determine optimum CPA.
  • The CPA is much higher than optimum CPA historically.
  • DoubleClick thinks there is insufficient budget for the ROI goal.

Jane is making adjustments to her cost per action (CPA) target every day and is frustrated that DoubleClick Search seems to always be calibrating. Why does this keep happening to Jane?

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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