In 2019, isnta gram was the social network that grew the most, in June it published on its corporate blog that it exceeded 1,200 million users. In the same text, it reported that 80% of users are outside the United States, which shows that the application is used worldwide. But not only do people use Instagram, but the growth of corporate accounts was also reported by 55%. This means that in any digital strategy it is of vital importance to have this social network, which is even surpassing Twitter in a number of followers.
This growth is due in large part to the constant modifications that have been made to it since 2010 when Facebook decided to buy the company for a billion dollars and some shares. One of the most significant changes occurred last year when isnta Stories was released, which is the direct competition to Snapchat, the social network for ephemeral messages most used by Millennials. Another important addition is that it allowed the creation of profiles for companies in order to have the most important statistics of the accounts such as the number of impressions, people reached, demographic, and location data. Something of vital importance for companies.
The growth of isnta has allowed the democratization of photography, now anyone with a cell phone with a good resolution camera can upload impressive images and be seen by thousands of people. It is also the social network preferred by celebrities, many celebrities show part of their private lives through isntagram, something that the public loves.
Here are some tips to implement in the digital strategy for Isntagram:
- Optimize your Instagram profile
Unlike the other social networks, isnta only allows the use of the avatar’s photo and does not include a cover, you must bear in mind that the photo is displayed in a circle, that is why the company logo or the main image must be in the center. If you manage the profile of a company you must change the account from person to company, this profile allows you to include a contact number and email.
2. Choose the hashtags very well
3. Use Isntagram Stories
More than 50% of Isnta users are young people who like to consume ephemeral content, that is, it disappears in 24 hours. It is not for nothing that isnta has copied the same functions from Snapchat. You should take advantage of this tool to upload different content, it is important to use the elements it offers such as brushes and stickers. In this part there is more freedom for creativity, you can upload short stories or 6 photos and videos that have a logical sequence. Another advantage is that when uploading a story the profile image appears at the top.
Read More: 70 snapchat tips
4. Post fun and emotional posts
Isntagram is one of the most emotional social networks out there, that is why it becomes very important to publish images and videos with emotional and fun content. It is important to explore different formats and themes to achieve these purposes and identify which of them generates more interaction from the audience.
5. Create valuable content on your IsntaGram account
In order to create valuable content for your audience, it is essential to know it very well. This allows you to identify the type of content of your interest. The content of added value to the audience is recognized because it has great interaction, it is important to note that these contents should be prevented from having commercial messages.
6. Post phrases
Phrases work very well on Isnta as they have an important emotional component. It is essential to select the appropriate theme for the phrases, for example, if it is a brand that sells chocolates, phrases of love for chocolate can be used.
7. Show the human side of your company
Show photos and videos of the workers of your company, this allows to present the human side of it. Some recommendations for these photos are: That the collaborators are smiling. Keep them fresh and casual, that is, avoiding formal and stiff poses.
8. Share the important moments of the company with videos
Taking advantage of 60 seconds of video, you can make your followers know up close the moments that are relevant to your company.
9. Engage with potential followers
So far in the strategies of the campaign, Isnta does not allow obtaining followers, so it is important to interact with the people who we would like to follow us, for this we can give “Like” to their publications or comment on some of them , that’s why the list of labels is fundamental.
10. Focus on a single market
Talking about many topics can confuse followers and they will probably prefer to unfollow the brand. To maintain a good reputation, it is recommended that 90% of the publications be related to the topics that our company handles, so it can become much easier to become a reference. If they follow us it is because they are interested in what we show, it is very important to be innovating in the content.
11. Use photos and videos
It seems logical, but many brands only upload photos to social networks, and for a long time the network allows uploading videos of up to 1 minute. In the last month, isnta created another form of presentation, and they are the galleries, the user can choose up to 10 photos and videos that when uploading them create a gallery. It is important to be attentive to the changes of Isnta , as they do them very frequently.
12. Show the importance of your product
Isnta is the best platform to show the added value that your product or service has. Post all the benefits that users can have by contacting you. Many times it is difficult to explain how to use a product or service, but doing short tutorials will increase the chance of getting new customers.
13. Show the human side of the company
Show that behind every brand there is a group of people who work and strive to make sure everything goes well. Fall in love with followers by telling them who make the company grow and the tasks they do. This will give relevance to the content by showing an unknown side to the public.
14. Create contests
You can implement contests through Isntagram using tags. This will increase the number of followers, also reward those who generate more interactions. One key is to link the Isnta account with the Facebook account and thus duplicate the content of the contest.
15. Use analysis tools
For any digital strategy to work, it must be measured, which is why it is very important to have analysis tools. Although some data is shown in the Isnta company profile, it is not enough. There are many free and paid tools to view the metrics, among the best known are MetriCool, Seekmetrics, Gabstats, among others. This will help us to report and show the progress we have made.
16. Check out the Isnta for Bussines helps
Isnta has a portal with all the information necessary for the use of Isnta for companies. In the portal you can find topics such as:
- Isnta usage guide for companies.
- Use of advertising on Instagram.
- Success stories in the business use of Instagram.
- Creative ideas to use Isnta.
17. Follow accounts that may be interested in your company
Identify accounts that may be interested in the information your business shares and follow them. A strategy that usually works quite well is to follow some followers of brands and accounts that have similar audiences to your company.
18. Use Facebook to promote Isntagram
Most companies have more followers on Facebook than on isnta because it is an account that was created longer. In order to promote your Instagram account from Facebook.
19. Make contests and activations on your Instagram account
Design contests and activations that are specially designed for your audience. To be successful in contests, keep in mind:
- The contest management tool must be mature to prevent a fraudster from winning.
- The award must be chosen in such a way that it is of interest to the audience.
- There must be a lot of clarity in the rules and conditions of the contest.
- You must comply with the rules of Instagram for the development of contests.
20. Promote your Instagram account using e-mail
Add the address of your Isnta caaccount to the email signature, which will allow you to increase its visibility. If you already have a database with permission to send emails, a campaign must be created to communicate the existence of your Instagram account.