How do you get on the Instagram Explore page?

By Rebecca
18 Min Read
Instagram Explore page

Instagram Explore page: For your business, running an Instagram account is more than just having fun. Whether you run a multi-million dollar business or a local store, you want to reach a new audience, acquire more followers, and make more sales.

Fortunately, the Instagram Explore page is an effective and free way to reach users who haven’t yet followed your business but will likely like what you do. With over 50% (or 500 million) of Instagram accounts using Explore each month, this is a huge potential for your business to acquire more customers.

In this article, I’ll go into more detail on why your business should appear on the Instagram Explore page and how to access it. Let’s get started.

Instagram Explore page

Why you should go to the Instagram Explorer page

The Instagram Explore page started as the “Popular” page. Then only popular accounts with high engagement got a chance to appear on this page.

Unfortunately, on several occasions, the Popular page was neither relevant to users nor beneficial to businesses. Enter Explorer.

Now every Instagram user can receive recommendations based on their Instagram activities and topics they are likely to like.

With that in mind, what benefits can your business gain from accessing the Instagram Explore page?

Read more: How to see old Instagram bios: tips and tricks

How the Instagram Explorer page works

Instagram Explorer page: What makes the Instagram Explorer page different from the Instagram feed or search? Understanding this can help you create articles that are likely to appear on the page.

To deliver relevant content on Explore, Instagram trains its algorithm to understand each user’s interests through the posts they interact with and the accounts they follow. Therefore, each user sees a unique Explore page.

Additionally, this page changes as user activities change. In addition, Instagram takes into account the actions of accounts with which a user engages.

For example, if a beauty niche influencer likes or comments on an Instagram post about your beauty product, their engaged followers will likely see your post on their Explore page.

Based on the interests of the user, Instagram selects many bootstrap accounts. From these accounts, Instagram will rank the most relevant to the user based on different criteria. Then the user will see content items from those accounts.

To ensure diversity, Instagram will typically display a post from one account to a user. This means that once a user sees one of your posts on Explore, they’re less likely to see another soon.

Currently, the Instagram Explorer page displays IGTV videos, stories, shopping articles, and Instagram videos and images. Additionally, the posts a user sees on Explore come from accounts they haven’t yet followed.

In a nutshell, the Instagram Explore page works to provide personalized recommendations to each user so that they can find what they like and discover new interests.

How do I access the Instagram Explorer page?

Instagram Explorer page: After explaining the benefits your business will gain from showing up on the Instagram Explore page and how the page works, how are you presented on the Explore page?

Follow these 10 essential tips to make your business the best it can be.

1. Understand your audience

Since Instagram’s algorithm aims to understand each user’s preferences, audience research is key to creating the best post possible. To make the process efficient, create an Instagram character.

This includes details such as:

  • name
  • Age
  • Genre
  • Place
  • Interests
  • Returned
  • Pain points
  • Ambitions
  • Hobby
  • Do not like

A handy tool that can help you with your audience research is Facebook Audience Insights .

Facebook audience information All you need to do is enter a few details about your audience and Facebook will provide you with more from its database.

By capturing these details and more in one document, it becomes easier to create Instagram posts that your ideal audience can resonate with. As a result, your subscribers will engage more with your posts.

This invites Instagram to show your posts on Explore to more users like your followers. Plus, you can reach users who are only developing an interest in your niche.

2. Share Instagram content with a consistent brand voice

If you post about soccer today, beauty tomorrow, and fitness the next day, your chances of appearing on the Instagram Explore page are slim to none. Indeed, rather than looking at individual posts, Instagram considers the whole account.

In a Facebook blog post on Instagram Explore, Facebook explained that it has “created a recovery pipeline that focuses on information at the account level rather than the media level.”

If an average Instagram user browses your posts, is it easy to tell what topic your account is about? Even without checking your bio?

The Instagram algorithm is more focused on accounts that are topically similar to the ones a user is currently interacting with. Therefore, for easier categorization, your business should stay on topic, use consistent hashtags, and connect with other accounts in their niche.

As a result, your posts may appear on Explore to users who have expressed an interest in that topic.

3. Create engaging videos

Even though Instagram was initially popular for images, videos are now gaining popularity. This is not surprising given that the demand for video content has increased over the years.

According to the Instagram product manager for Discovery, videos have the potential to rank higher because they play automatically in Explore and tend to gain more attention.

In a nutshell, Instagram videos have applications in feed posts, IGTV, and stories.

However, creating bad videos will not automatically bring you to the Explore page. Instagram insists that a good image is more likely to show on the Explore feed than a bad video.

What types of videos do your audience want to see? If you want to access the Instagram Explore page, your business needs to put more effort into creating relevant and engaging videos.

4. Analyze the best performing publications

Many Instagram posts appear on the Explore feed without the account owner optimizing the post for Explore. And it may have happened to some of your posts.

What can you learn from these publications? What trends will you find? But first, you need to find out your articles that have been featured on the Explore page.

Explore the data behind your Instagram account.

  1. Find the best time to post on Instagram
  2. Track the growth of your subscribers over time
  3. Understand your post engagement

Read more: How to edit your Instagram background and Instagram story Background


Go to your Instagram business account. Then scroll down to the article you want to analyze. After that, click on “Show statistics”.

Instagram will show some metrics on your post. Swiping up will bring you more details such as the sources of your post impressions.

In another sense, you can learn from other accounts in your niche which are featured on the Explore page. After all, with an active Instagram account, your activities will be similar to those of your ideal audience.

Therefore, go to your Explore page and check out articles related to your niche or topic. You can dig deeper and analyze the accounts.

By analyzing your top-performing posts and those of other accounts in your niche, you will discover the type of posts, hashtags, and other components of those posts and accounts.

5. Use relevant hashtags and location tags

Using hashtags is one of the best ways to organize your Instagram posts and drive engagement. According to a study, posts with 9 hashtags get the highest average engagement per post.

Three common types of hashtags to add to your Instagram posts are Industry, Brand, and Subject hashtags.

While branded hashtags help increase brand awareness and organize user-generated content, industry and topic hashtags can help you reach new audiences. Additionally, Instagram can use a topic hashtag to discover posts on a topic.

If you’re using a topic hashtag that another user has used in the past, your post will likely be relevant to them. Beyond that, using a location tag can help you reach Instagram users in your locality and get engagement fast. This is especially useful if you run a local store and your post is relevant to people around you.

Besides hashtags, you can tag relevant brands and influencers in your posts to encourage their engagement.

Plus, branding is vital when collaborating with these brands or influencers. In turn, your post may appear on Explore for its subscribers.

6. Engage with your audience for further engagement

It makes sense that engagement is one of the most important signals of a post’s relevance. An Instagram user will generally engage with a post when it is relevant to them.

Instagram takes cues like likes and comments into account to determine the relevance of your post to your ideal audience. Fortunately, one way to encourage engagement is to engage with your audience.

This can be done by responding to comments and reposting user-generated content. As a result, your subscribers will engage more with your posts.

For this reason, Instagram will show your posts to users who are similar to your engaged followers.

7. Use captions to increase engagement

Even though Instagram is a visual content platform, captions are growing in popularity. Combined with great content, captions can make the message stand out in your posts.

Another great benefit of captions is that they help your audience and Instagram better understand the topic of your posts. Also, captions keep users on your posts longer. This can be a positive engagement signal for your posts.

On top of that, you can add CTAs to your captions to encourage users to like and comment. As a result, captions improve the chances of better engagement. When engagement increases, Instagram sees your posts as valuable and shows them on Explore to users who are similar to your followers.

Read more: Instagram Reels for your brand? Be creative, original & have the guts

8. Schedule Instagram posts at times that are optimal for your audience

No matter how good your Instagram post is, it needs your followers’ perspective to get engagement like likes and comments. Posting at the wrong time can send your post forgotten.

This means that your post will fail to quickly get the right amount of engagement to appear useful and interesting. What can you do?

An effective way to boost engagement is to know when your followers are active online through Instagram Insights. Go to the top right corner of your profile page and click on the menu. Click on “Insights” then on the “Audience” section.

Instagram insights Then you’ll find information on when your audience is most active. Then you can share your posts at these times and track their performance.

Better yet, the Best Time To Post tool Hopper HQ eliminates stress. After reviewing your subscriber activity and post engagement metrics, it’ll recommend the best time to share your posts.

Once you know the time, you can schedule your posts for those times and track their performance.

By posting at optimal times, your current followers and potential audience are online to see your posts. As a result, you will increase your chances of getting better engagement to push him to Explore.

9. Organize contests or giveaways

People love the giveaways and the fun of winning a contest. And that’s why contests are a proven way to increase engagement for your Instagram posts.

For starters, most contests require users to like, comment on the post, and/or follow an account. Therefore, these publications generate a lot of interest in a short period.

Read more: YouTube subbot: What Are They And How Do They Work?

10. Run Instagram Explore ads

Following the tips mentioned above will get you to the Explore page, but it may take some time. Fortunately, using Explorer ads allows you to get results fast.

Plan your social media posts.

Visually plan your posts. Drag and drop everywhere.

To create an Explore ad, you will need to create an Instagram feed ad. Then you select Explore as one of your locations.

With these ads, you can gain more followers for your Instagram account to increase your audience size. In another way, you have the option of repurposing your high-performing Instagram ads on Explore.

Therefore, you can replicate these results on Explore. However, you should note that your ad will not appear on the Explore Instagram feed. Users will only see your ad when they click on an image or video.


Accessing the Instagram Explore page is like serving a targeted ad to your ideal audience. You can increase engagement on your posts through likes and comments, gain more subscribers, and even make direct sales through purchase posts.

Better yet, you can optimize your posts for each of these goals.

According to Facebook, Instagram Explore will continue to evolve.




For website maintenance service contact us.

Posted by Rebecca
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it