increase the position without raising the bids

By Rebecca
1 Min Read

An advertiser wants to increase the position of an ad on Google, but is not willing to raise bids to accomplish this goal. What else should the advertiser do in an attempt to increase Ad Rank?

  • Lower bids on keywords with high clickthrough rates (CTRs).
  • Make changes to improve the Quality Score of the ad’s keywords.
  • Change keyword match types from exact match to phrase match.
  • Review Impression Share report data to identify missed opportunities.

The correct answer is:

Read more: Benefits you’d expect from Product Listing Ads except Automatically produced video commercials



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Posted by Rebecca
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it