- Leverage the power of audio in your ads to lift brand awareness.
- Use video shots from movies and television shows to get attention.
- Force a user into a sign-up or e-mail capture to exit the ad display.
- Film ads that have a depressing emotional factor to gain sympathy.
- Increase your ad’s pacing to capture attention and keep it longer.
In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)