How would you determine the clickthrough rate (CTR) for a client’s search ads?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

• Evaluate the number of clicks the ad accrues per day
• Divide the number of clicks the ad gets by the number of impressions it gets
• Divide the number of impressions the ad gets by its average position
• Divide the number of impressions the ad gets by the number of clicks it gets

The correct answer is: Divide the number of clicks the ad gets by the number of impressions it gets

Read more: You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1.

Clarification: you can decide the clickthrough rate (CTR) for a customer’s inquiry promotions by isolating the quantity of snaps the advertisement gets by the quantity of impressions it gets. CTR is the quantity of snaps that your advertisement gets partitioned by the occasions your promotion is shown: clicks ÷ impressions = CTR. For instance, assuming you had 5 ticks and 1000 impressions, your CTR would be 0.5%.

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