What is a professional account?
How to switch back to personal account: An Instagram account can be either personal or business. A business account is generally used by a business and offers several possibilities that are well suited for a business.
There are two categories of professional profiles: the pro account and the creator account. These are two types of different profiles associated with a professional account. The “creator” profile is intended more for influencers and content creators. However, the creator profiles do not provide access to all the features offered by a company profile.
Any user can easily get in touch with a professional account by clicking on the “contact” button at the top of the profile. Depending on the configuration chosen, the owner of the account can display the address, telephone number, or e-mail address. You can show or hide your personal details.
Why is this useful?
How to switch back to personal account: A professional account allows a certain evolution of the account, which is why it is widely chosen by companies. In particular, a professional account gives access to a series of statistics which makes it possible to analyze quite finely, for example, how many and who are the new subscribers, profile views, the number of publications, clicks on your website and e-mails. . This allows you to measure the impact of your professional account and especially its performance concerning the objectives set. You will also have access to the detailed demographic data of your subscribers to know the age, location, and peaks of activity, gender, etc.
The Bio of a professional account allows you to enter more information compared to the 150 characters of a standard account, thanks to the various additional fields. It is also possible to indicate the route to your company directly from the account, which can be very practical in some cases.
It is also possible to promote Instagram posts as advertisements, add links to Stories, or even schedule and automatically publish your posts on Instagram. As Stories are highly consulted by users, it can be very interesting to insert links that could increase the awareness of the account. This allows you to post during the hours and days when your subscribers are most active. Instagram uses the same advertising tools as Facebook. The functions of promoting its publications are thus very powerful.
You can also tag products directly on the app, which makes it easier for users to interact with the company and ultimately become a customer through Instagram. All you have to do is follow a few rules and ensure that the tags are well placed on the presentation page, in particular ensuring that they do not overlap.
How to switch back to personal account: Why go back to a personal account?
Switching to a professional account, therefore, gives a company many very interesting advantages which are all assets to boost sales. However, there is one drawback, only one, but one that should be carefully studied before starting.
You have to take into account that Instagram’s parent company, Facebook, lives off the ads that companies are willing to pay it. By creating a professional account, you identify yourself as a business, and therefore as a potential customer for the Facebook Group. The Group will then seek you to become its client.
We have seen that the main advantage of going into a professional account is to make yourself known to your potential clients to develop your sales, among other things. So Instagram has every interest in you buying advertising from it. If you are not serving ads, then Instagram’s algorithm can do a very good job of lowering your engagement rate, which could potentially entice you to buy advertising on the platform.
Instagram’s algorithm works according to a logic of its own, so it is not certain that it happens as previously stated, and it is difficult to know in what proportion the algorithm will act. However, it is advisable to keep this type of risk in mind and above all, to monitor its engagement rate to note any variations that could not be explained otherwise. In this case, the impact of switching to a professional account could therefore turn out to be negative, against all expectations!
This risk should not make you shrink from the choice of switching to a professional account despite everything. Switching to a pro account follows a marketing logic, which should not a priori be questioned for this reason. But it’s important to be well informed of how Instagram’s algorithm works to quickly deal with any negative changes in your engagement rate. Hence the interest in understanding the mechanisms of the algorithm, thus making it possible to better understand the reactions of the application concerning its positioning.
Instagram has many convenient features for those who use the platform for business purposes. You can easily track engagement rate and other analytics, and have your followers support you with the small business tag in your stories.
But what if you no longer want to use your account for business? What if you no longer need the tests and want to go back to a personal account? Well, it is quite simple to do it, just follow the instructions in this article.
How to switch back to personal account: Change account type on Instagram
How to switch back to personal account: There are three types of accounts on Instagram: personal, creator, and business. If you are currently using the creator or merchant option, here is how to revert to a personal account:
- Launch Instagram on your mobile device.
- Touch your profile picture in the lower right corner of the screen.
- Swipe left to see the menu bar on the right. You can also access these settings by tapping on the hamburger icon in the upper left corner of the screen.
- Select Settings at the bottom of the list.
- If you are using a Creator account type, tap Account and scroll to the bottom. Choose the blue option Change account type and tap Switch to the personal account.
- If you’re using a business account type, select Account from the Settings menu, tap Change account type, and then choose Switch to a personal account at the bottom.
- In a pop-up window, confirm your choice by tapping the blue Change Back button.
- You will see a message Back to your personal account on the screen.
Before switching back to a personal account, make sure you want to. You will lose all the convenient options that will help you grow your Instagram business and keep track of its growth. Also, all old stats will be deleted and you won’t be able to get them back even if you switch back to a professional account.
What do you get when you switch to a personal account?
How to switch back to personal account: Now you know that you will lose access to valuable information if you use a personal account on Instagram. But is there anything to be gained by ditching the merchant or creator account? Are there any advantages to switching to a non-professional Instagram account?
Unlike creator and merchant accounts on this platform, personal accounts have the option to lock the profile and allow only selected users to view the content. So the best thing you get when you switch to a personal account is privacy. You can control who will follow you by allowing or blocking someone’s follow request.
If you want your Instagram profile to be private, here is what to do:
- Open Instagram and tap on your profile photo to open your profile.
- Touch the hamburger icon or swipe left to open the main menu.
- Tap on Settings.
- Select Privacy and then look for the Account Privacy section.
- Toggle to make your profile private. You can follow the same steps if you want to make it public again.
Aren’t merchant and creator accounts the same?
So it’s clear why a personal account is specific and how it differs from professional accounts. But what is the difference between Creator and Business accounts?
They have the same options listed in the Builder or Business section within the settings, but in essence, they are not the same. The main differences are shown below. Knowing these facts can help you decide whether to change your profile to Creator or Business.
Creator profiles are a bit more humanized than business profiles. Many influencers use this type of profile because it gives them more options than a personal account, such as insights. Also, they have no business. Creator accounts can view the follow and unfollow for a particular day and review their daily posts to track growth more efficiently.
When you switch to the Creator account, you can choose a category that you belong to. These categories are now more specific, so you can be categorized as a blogger, author, chef, coach, video creator, and more. You can show this category to your followers if you want; it’s quite convenient because new people on your profile will immediately know what you’re doing.
If you opt for a business profile, you will see that, for example, you can see analytics about your posts and your community. Also, you can promote posts and stories as ads and eventually stop using your bio to share links with your followers. As a business account, you can link your stories with the See More option.
If your account is set up for business, your friends can use the Small Business Support tag to tag you in their stories and help you promote your products and services. And you can use third-party apps to schedule your posts, so you don’t have to be online at a specific time.
Read more: 15 tips for your Instagram stories
What’s the difference between personal and professional Instagram?
how to switch back to personal account: When you use a professional Instagram account, the application displays the access statistics of your posts, that is, you know how many users interact with your account, which publication had the most access, what was the number of interactions in your Stories, the amount of accesses to the links provided by you and even how many of your posts were saved.
These tools are ideal for an entrepreneur or content creator to manage their engagement. However, if you don’t want to use Instagram for that purpose, there’s no point in receiving all this information – and that’s where the personal profile comes in. Also, personal posts are more restricted and tend to be shown to fewer people (you even have the option to keep it private).
How to switch back to personal account: Should it stay or should it change?
Now that everything is clear, it is up to you. Our goal was to explain how your Instagram experience will change after switching to a personal account and how you can do that. We also remind you of what you could gain or lose by using each of the three types of accounts that Instagram makes available to its users. The rest is entirely your choice.
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