Suppose you work for an advertising agency and take on the job of promoting the VulkanVegas casino bonus offer: how do you do this? There are thousands of online casinos on the internet, and they all offer a bonus. In other words, you have literally thousands of competitors. How do you get this content to as a wide audience as possible and make it stand out among others? The answer to this question lies in content marketing techniques. With the right tactics, no matter how many competitors you have, you can increase your number of customers and rank first in search engine results. So, how does this happen? What is content marketing, and how does it work? Below we answer these questions for you.
What Is Content Marketing?
Let’s start with the basics: what is content marketing? There is no one-sentence answer to this question, but we can explain the things it covers, so you can understand it. The biggest problem of online businesses, especially startups, is reaching potential customers. If your company is new, you have tens of thousands of competitors on the internet who are in the same situation, all of which offer the same product or service as you.
This means that potential customers will have a hard time seeing your product or service no matter how good it is. When they use a search engine like Google, your website will not appear in the first place. Advertising is not a solution. Studies show that close to 40% of internet users use an ad-blocker-style extension. And approximately 85% of those who do not use such extensions do not trust such ads. In short, increasing your advertising budget is not the solution. So what should you do?
Offering original, quality and useful content to your potential customers is the only solution to this problem.
In other words, you need to stop thinking like an advertiser first. Think about the frequently asked questions about the product you produce or the service you offer and write an article that answers all of them. Get active on social media and organize sweepstakes where your products and services will be gifted for free. Create a blog page and get feedback from your customers by using their comments. Content marketing encompasses all this and more. It generally means using any content (text, video, image) that may be relevant to your business as a marketing tool and create a real benefit for customers.
Content Marketing Examples
We’ll give some examples of content marketing below, but there is a general rule that applies to all of them: the content you offer must be completely free. Visitors should be able to enjoy that content without any restrictions. If you ask them to turn off browser extensions or pay a fee, you are not offering content, you are marketing a product.
Blog Pages. Whatever you offer, there should be a blog section on your website. You can use your blog for anything related to your product or service. If you sell organic foods, add articles explaining their benefits and how to use them. If you are offering a digital service, talk about some tips and how to use that service more efficiently. The goal here is to encourage visitors to buy a product or service after reading the article. The more useful and original the content you provide, the more successful you will be at it. Social Media Campaigns. If you create a Twitter account and post every few days, you’re doing something wrong. Find the social media platforms and groups used by your customer base. Share and organize campaigns about your products and services in these groups. For example, the first 100 people using a specific link or code can get your products for free. Here again, your goal should be to direct customers to your blog pages. Share blog links, not pages where your product can be purchased directly. Prepare Tutorial Videos. Make sure that the content you share on your website and social media is not just “text”. No one reads a long text for minutes. Divide it into sections and use both images and videos. Prepare a video about how to use your product or service and upload it to YouTube. Use this video in the text on your website: it will make your content interesting and get leads on YouTube as well.
These are basic examples of how content marketing can be used. With a little creativity and original ideas, you can do much more (and much better). The thing to remember is that content marketing is now essential to be successful. You can achieve what you cannot achieve with traditional advertising techniques by marketing your content properly.