Nowadays, it’s impossible to create effective and targeted digital marketing campaigns without access to top-grade data. If B2B businesses are your target audience, you must know essential details about the first-class contacts and organizations you’re targeting.
Why? Because those details give you knowledge that increases your chances of engaging your target audience correctly. Finding prospects and turning them into quality leads is only one side of the coin, and lead engagement is the other.
When you engage your prospects, your data on them helps you convert them into customers. The higher the conversion rate, the better the sales. More sales mean more profit.
However, if your marketing team has nothing but an inaccurate or outdated B2B database, your business will face the risk of wasting time, effort, and money on useless marketing campaigns.
That’s why we recommend vigilance when approaching building and maintaining top-class data on your target audience.
This guide offers top practices for accumulating and maintaining B2B databases for more targeted and accurate digital marketing efforts.
Tapping into the potential of B2B marketing databases
The efficiency and effectiveness of your marketing team depend on the data they have about potential customers and clients. They rely on databases to learn about the target audience’s needs and how to deliver personalized content to the prospects.
A B2B database is a data repository of all the information your marketing team has on the target audience. It’s like a log containing a detailed contact list and all other necessary insights for your marketing efforts.
However, many companies have databases that are nothing more than messy lists of random email addresses and jumbled leads. A detailed, accurate, and up-to-date B2B database should contain complete contact data and relevant information about the companies you’re trying to target.
We recommend getting your B2B database from the most trustworthy B2B database providers. Company data providers offer access to complete business contact data, including firmographic information and other details, such as:
- Company size;
- Geographic location;
- Industry and market a company operates in;
- Information about the performance of target companies;
- Specifics on actual points of contact;
A detailed B2B database is a window of opportunity that allows you to focus your digital marketing on business leaders and decision-makers.
How accurate B2B databases can help a marketing team
If you’re feeding unreliable, inaccurate, and outdated data to your digital marketing team, you could be facing many problems, such as:
- Targeting the wrong prospects that don’t produce the desired results, primarily if you don’t have the latest information on businesses that have evolved, merged, moved, or closed;
- Having inaccurate databases with incorrect contact details;
- Maintaining incomplete databases that lack vital client information.
These problems can cause many issues for your marketing teams, making them waste time and resources sending bulk emails to completely wrong people.
On the other hand, complete and accurate B2B databases allow you to target marketing efforts toward your clients’ specifically to address their pain points and unique buyer personas.
Top B2B data management practices
B2B contact data is an essential element of your digital marketing. The more B2B data you have, the better your marketing efforts. The quality of B2B marketing data in your possession determines your business success.
When you know your data is complete, accurate, and up-to-date, you can focus on the core mission while your marketing decision-makers build marketing strategies to develop meaningful client relationships and drive profits.
Here are several tips to help you ensure your B2B data is top-class.
Educate your marketing leaders about sharing the correct data for business contact data entry.
Having only basic contact details such as a name and an email address isn’t enough. You need multiple forms of contact information, buyer persona details, and firmographic data.
Most business leaders have multiple email addresses, so ensure your team has them. All marketing experts in your company should know the quality standard that applies to your databases.
Monitor your database
No matter how much you maintain your data, it can always go from excellent to poor due to data decay.
Since there’s no way around it, you have to employ the latest data maintenance practices to ensure the quality of your database doesn’t dwindle in effectiveness.
Monitoring is essential to data maintenance as it allows you to establish a routine to check your data sets, remove outdated data, update inaccurate information, add fresh insights, and monitor the overall health of your entire database.
When your team identifies inactive email addresses or disconnected phone numbers, they should remove those details immediately.
Add top-quality contacts to your list
One of the best ways to add top-grade data to your contact list is to hire B2B database providers that offer accurate contact data and additional features. Those can be live data updating, advanced data management, lead enrichment, geo-targeting, etc.
Data science, management, and maintenance should be high on your priority list in this data-driven business landscape. After all, your entire business success depends on your efforts to gather, analyze, and use the data you have in your database.
Hiring data brokers is one of the easiest and most effective ways to harness the true power of data and use it to your advantage.