Higher Quality Scores typically result in
A) faster delivery of daily budget B) higher costs and lower ad positions
C) lower costs and better ad positions D) less overall impressions
Higher quality scores typically result in
Answer: C) lower costs and better ad positions
Higher Quality Scores typically result in lower costs and better ad positions. Quality Score is Google‘s rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Subject: Advertising and Media
Job Role: Analyst , IT Trainer