- Determine what the viewer is interested in.
- Start a dialog with the viewer based on the ad.
- Direct clearly what you want the viewer to do.
- Drive viewers to make decisions about a brand.
Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What’s the final recommendation contained in the ABCDs of YouTube?