Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

Rebecca
Rebecca
1 Min Read

An ad must be more than 50% on screen for more than two seconds. This is required for an ad to be counted as a viewable impression.

  • An ad must be more than 75% on screen for more than two seconds.
  • An ad must be more than 75% on-screen for more than five seconds.
  • An ad must be more than 50% on screen for more than five seconds.
  • An ad must be more than 50% on screen for more than two seconds.

The correct answer is: An ad must be more than 50% on screen for more than two seconds.

Google Ads adheres to the Media Rating Council’s guidelines for visibility, so a promotion should be over half on screen for over two seconds to be considered a visible impression. This implies that promotions possibly get change credit when clients can really see them.

 

 

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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