Getresponse login is a simple marketing messaging platform for building close customer relationships. Thanks to this tool, the user can create a spontaneous response system to emails, called auto-responder. Find out in this comprehensive guide how to create a successful auto-responder to respond quickly to your customers and get them back up and running within defined time intervals.
Create a Getresponse login account
This step is a prerequisite for anyone who wants to access Getresponse’s services and easily create a successful auto-responder. To use Getresponse, you must be registered and identified on this platform. Each new user of the site also benefits from a 30-day free trial, which means that there is a charge for using it. Never mind, it is particularly easy to create a Getresponse login account. But how does it work?
To do so, you just have to go to the site, either by typing the keyword Getresponse login on the search engine or by entering the address gesresponse on a browser. Any of these actions will take you to the home page of the site. From there, click on register on the top menu. A registration form appears. Simply fill in the requested information and validate.
Once you have sent the registration form, a confirmation message will automatically be sent to your e-mail box. Connect to your e-mail box to validate your registration. There you have it, you now have a Gestresponse account.
Creation of an auto-responder with the Gestreponse login
The creation of an auto-responder from the Getresponse login follows a process that takes into account several parameters essential for the optimization of this software. However, to set up your autoresponder from Getresponse and make it a successful tool for your business, you need to take the following steps:
- Create your campaign,
- Configure your campaign,
- Create your newsletter,
- Optimize your account by creating an RSS feed,
- Configure the conditions of your automatic answering machine,
- Finally, configure Getresponse to facilitate updates and optimize your social media presence.
How to create a campaign on Getresponse?
The word campaign designates here, a set of subscribers, messages, and web forms that are not necessarily linked. In reality, it is a database that allows you to organize, separate, or collect in separate blocks, emails, web forms, and all your subscribers according to the affinities they have with each other. of this or that product made available to them.
To create your campaign, go to the campaign menu of your Getresponse login account, click on create a campaign then modify the campaign parameters, and respectively fill in the information relating to the following tabs: general, profile, authorization. Finally, validate the creation of the campaign which can be modified and personalized by always following the same diagram.
Indeed, the user has the option of changing the name of the campaign, its language, and that of the confirmation message. To do this, you must return to the campaign settings menu and click on the general tab in which the change language menu is located. Likewise, you can customize a confirmation page in your campaign thanks to the opt-in parameters that you must configure so that it (this page) is visible to subscribers when they click on the confirmation link when they register. on your campaign.
What’s more, you have the option to delete a campaign from your Getresponse login account. To do this, simply go to the home page of your campaign, then click on the current campaign box (located at the top right side of the page) to display the different options. Among these, you will choose the indication list of campaigns which will then allow you to access all the campaign lists.
From then on, all you have to do is select and then delete the campaign (s) you want, by pressing the red delete icon. Instantly you will receive a request for confirmation of deletion of the one (s) that must be validated by simply entering a captcha code.
Never mind, after creating a campaign, it is possible to add contacts, design a list, or even a web form.
Add contacts to a Getresponse login account
On the one hand, there are three ways to add contacts to a campaign from the Getresponse login by the user himself. You can either copy and paste the contacts in the import campaign contacts menu, or download them from a computer, or finally, import them from another account.
In the first case, you copy and paste your customers’ data into your account yourself. In the second case, you can download the contact list from a file (office, documents, etc.) on your computer that you import into said account. And in the third case, you can choose to import them from another account in which you have stored contacts such as, for example, Google docs, Google beta contacts, Saleforce.com, Zendesk, Highrise, or even FRESH BOOK …
It must be said that alongside these three main modes, the user can also add contacts to their campaign through the tool via contacts. This allows him to instantly add contacts to his account.
To do this, you must first select the campaign in which you want to join them, then you manually enter the names and email addresses of your customers by assigning them custom fields.
On the other hand, the user can set up their account so that contacts or subscribers can sign up on their own if they wish.
For this to be possible, you will need to create a web form (the design process of which we will see later in this article) accessible to visitors to your page and from which they can register and confirm their registration. in your account.
In addition to creating a web form, the user can design an email address that will display on their campaign page so that visitors who want to join their community of subscribers can do so by simply sending them an empty email. via said address.
To achieve this, you must go to the campaign settings, click on the gear icon which will tell you the email address of your campaign that you will need to activate and configure so that it is directly visible on your account.
Create a contact list in Getresponse
After all this, you need to create forms and connect Getresponse to a website with the following integrations: Facebook’s Web Form; Word Press, or Prestashop.
Create a web form with Getresponse
The webform is a communication and prospecting tool made up of fields in which information is entered which will be transmitted to a prospect. It is an instrument that is essential for the optimization of sales sites because it promotes more commercial communication with contacts. It facilitates web marketing and reinforces its efficiency.
There are pre-designed web form templates tailored to specific user needs on the Getresponse login platform. However, if you want to create one, you can choose on the Getresponse login site, the template that meets your aspirations and customizes it as you wish, in particular using the list creation wizard found in the campaign settings.
Concretely, to do this, you must click on the form menu at the top of your screen and then create a new one. The creation page is displayed with three submenus: drawing; configuration and publish. At this moment, you select the first sub-menu and you choose a form template among the pre-designed templates. You fill it in or modify it (title, name, email) then you validate the action by clicking on register, which will lead you to the next step.
This second step is the configuration of your web form. Here, you will have to fill in the name of the form again, activate or not the confirmed opt-in option, the subscription via Facebook and select the features according to the desired use of the form. After that, all you have to do is go to the last step of the operation of creating your web form.
The last step relates to publishing your web form. Here, you will choose among the proposals which will be displayed on your screen once you have clicked on the publish sub-menu. You will have to select one of the following recommendations: either I will publish my web form, or my web designer will install my web form, or finally, Getresponse will host my web form.
Thus, you will now be able to find in this list all the subscribers with whom you can communicate by sending them a newsletter, messages, or an automatic responder. You will also be able to send them news from your blog, just by creating a link between your RSS feed and the email on your campaign.
Set up a campaign with Getresponse
To set up your campaign, you must first enter the current campaign menu. Several campaigns will appear in this menu, from which you select the ones you want using the drop-down list. Once you have done that, click on the configuration wheel which is on the right. This action will take you directly to your campaign settings.
When you are in these settings, all you need to do is browse the general option, the profile option, and the authorization option, to adjust them according to your needs, but above all to strengthen the visibility and effectiveness of your campaign account.
A newsletter is an electronic message (e-mail) through which information and/or promotions are periodically brought to the attention of a subscriber. But on the sole condition that the latter is previously registered on any website. Let’s take a simple case: To receive all the newsletters related to public job offers in, and/or recruitment competitions in the State services, you must first be a subscriber to the site. for example.
A newsletter is therefore a tool for informing subscribers on the subjects that interest them and on the very activity of a website in a particular appeal and increase traffic on the latter. However, how to create from Getresponse, this essential marketing instrument for the visibility of your activities?
What should be noted above all is that it is very easy to create a newsletter from an account on Getresponse. To get started, you need to select the campaign for which you want to create a specific newsletter. Once it’s done, you go to the messages menu and click on the create newsletter tab.
You then choose a new messaging editor with simple and easy-to-use features. Likewise, if you are proficient in HTML coding, you can also choose the HTML source editor. For beginners, it is better to opt for the editor to create a new email that appears on the operation page.
By clicking on one of its two options, you will be returned to the newsletter settings page. In the newsletter settings, you must respectively fill in the name of your message (this name will be visible to all subscribers who will visit the account and it can be useful to remember the subject of the message and even the account itself. same) ; the title of the e-mail subject and insert your e-mail address, then go to the next step of the operation.
This step is the one in which you will choose the template for your newsletter. For that, you have at your disposal, more than a hundred models integrated in Getresponse among which, you can retain the type of model which will please you. In this sense, you can opt for a blank template type, or a simple text message, etc. In addition, you will be able to import your model from a file on your computer or in your database.
Once you have selected the template that suits you, you can then personalize it and give content to your newsletter. You also have the possibility to integrate, if you want, photos thanks to the new images menu , more text also from any content.
Even more, you have the flexibility to choose a field or to update the fields to track click-through rates on its links, and to respond to. Still in the same vein, you can choose the options to publish and share the newsletter on your Twitter and Facebook accounts.
After all of this, the next step for you will be to choose which subscribers you are going to send your newsletter to. This can be done from several campaigns or a single one, it will all depend on the number of campaigns you have on your account. You will therefore be able to segment the contacts to determine who will be able to receive your messages and those who will not be able to receive them. And to finish, you click on the following tab at the bottom of the screen on the right, to determine the period of transmission of the message.
Indeed, with the help of the sending parameters of your newsletter, you can schedule it (the newsletter) so that it is instantly delivered to the recipients you have chosen on the one hand. On the other hand, you can simply schedule the message to be sent to them. You will then have to, using the configuration parameters of your newsletter, indicate the day, date, and time at which it will be sent to your subscribers.
Personalize emails with Getresponse
You can personalize emails in several ways with a Getresponse login account. To start, you enter the messages menu and click on create a newsletter. Next, you’ll access the personalization setting that is on the subject line of the page. Click on the personalization icon that you will see there to choose among the different contact data fields stored in your account, those that you want to use to personalize your emails.
That said, you can, as an example, type in the subject line of the page, the following text: Hello, plus the first and last names of a subscriber, plus a salutation (please click here to see my post)… which you will save as a custom field for a given contact. You can therefore personalize your emails with such a formula, and it will appear each time you send a newsletter to your subscribers.
Additionally, you can continue the personalization process by going to the message editor. From the personalization options found there, you choose a type of content block to which you wish to associate the various personalization fields that you had saved for example. Thus, each time you deliver emails to contacts who appear in a personalized field, their names will be automatically pre-filled at the header of these emails.
This way, you can show your respect and all the importance and even attention that you give to its followers. This makes it possible to maintain a relationship of proximity and familiarity with them. Many other possibilities for personalizing emails are also available to you in Getresponse. To discover and experience them, you just have to browse the customization options of your newsletter. If necessary, you can also attach images to your emails or design them in a color format of your choice …
There are also parameters in Getresponse login that allow the user to consult the statistics of his emails in order to measure their response to his subscribers. To do this, you just need to access the statistics menu of your account, then select the analyze emails sub-menu. From this page, you choose as you wish, one or more campaign (s) for which you want to see the consultation statistics of the messages or newsletters that are lodged there.
Likewise, thanks to the RSS and e-mail parameters, you can collect statistics around your newsletters from your various campaigns or via your auto-responder. These parameters particularly allow you to measure the flow of messages posted to your account, identify those that have been opened by new subscribers, complaint and bounce rates, or more click and unsubscribe rates of certain contacts.
In the end, we can note that thanks to all these faculties, you can make an appreciation of the messages that you publish and see among them, which are the most read and marked like by your contacts, and draw the consequences. Indeed, this will allow you to better understand the expectations of your subscribers and to direct your marketing strategy more effectively by developing much more catchy messages on your account.
Forward your messages from one campaign to another
To transfer messages from one campaign to another, it must be done from the Getresponse login account by accessing the messages menu. Once in this menu, you click on the preload submenu . As soon as you have done this, a table will appear on your page which will allow you to manage this operation, obviously following certain instructions.
On this table appears on one side, the source campaign, that is to say the one in which the message (s) you wish to transfer is / are located; and on the other side, there is the destination campaign where you will paste the said message (s).
To start the process, you choose an original campaign and the type of message to forward, then you generate it by clicking on the first option (there are two of them) located at the bottom of the table on the left side. After that, you give information about the destination campaign in which you are going to copy the message and also, the type of this message. You can also choose a new preference field for this message. To complete the procedure, all you have to do is click on the copy icon and the email will be transferred to the destination campaign.
Note that it is also possible for a user to replace the messages contained in the destination campaign, by those appearing in the source campaign. To do so, you just have to follow the same process and click on the replace icon to complete the operation.
Optimize a Getresponse login account by creating an RSS feed
The creation of an RSS feed makes it possible to optimize the account and in particular the management of messages. By way of illustration, the configuration of an RSS-to-Email in the account facilitates the updates of all new mails but also, the saving of the contacts registered on the blog. In addition to all of this, this system allows the user to generate personalized messages with which he can make updates to his social networks like Facebook or Twitter.
To create an RSS feed, you must go to the messages menu of your account, then click on the create an RSS feed sub-menu. Once in the Create an RSS feed sub-menu, you insert an RSS feed URL so that your Getresponse blog is accessible to all your subscribers. You can also using this URL, determine the frequency with which your emails will be sent to them (contacts), for example, each time you publish a new article on your account.
Set up the conditions for your automatic answering machine
What should already be remembered is that an automatic answering machine is a tool that allows the user to design and plan complete messaging programs or cycles that are highly adapted to the needs of his contacts. Thanks to this marketing tool, they will simply have to open an email, or click on the email link, to have direct and automatic access to more content posted by the user.
Even more, the auto-responder is a flexible tool thanks to which one can carry out the updates concerning the information of the subscribers (if these were to change), and design notifications (new offers…) to be sent to these latter. It thus helps to maintain and strengthen the relationship with them by sending them emails or a discount coupon for their purchases for illustration.
In addition, with his auto-responder, the user can manage his follow-ups and view statistics on his account. In the same vein, he can send cards (visit, wedding, birthday, etc.) as well as reward emails to his contacts, or even more, modify their orders on their request.
To create your auto-responder, you always go to the messages menu, then you click on create an auto-responder . The operation page will be displayed as a result. On this page, you first start by choosing the day on which you want your message to be delivered to a person or a set of contacts. For example, if you prefer that a subscriber X receives your email three days after the latter has registered on your blog, you just enter the number 3 in the box entitled the day.
After doing this, you choose the campaign in which you will place the message to send. Then, you confirm the day of sending this message by automatically selecting a proposal in the box of the line to send a message . At the bottom of this row are checked boxes indicating the 7 days of the week. Thanks to these boxes, you can choose the days when you do not want the email to be sent to the subscriber. To do this, you will simply uncheck the ones on the days that do not suit you.
Then you have to choose the message you want to send. For this, two alternatives are available to you. Either you click on the choose a message option at the bottom of the page, in order to import the message from a newsletter, an auto-responder that you already have, or in a draft . Or instead, you click on the option to create a new email and you will be redirected to a page that you will have to complete and configure to create said message.
To finish, you enter again the day of sending of the message followed by its subject in the name of the auto-responder box located on the left at the bottom of the create an auto-responder page, then you validate the process by making a click on the save and publish option visible at the bottom of this same page. This action allows you to save and save the created email which will be sent exactly on the day you have chosen for it.
Configure Getresponse to facilitate updates
It is a question here, for the user, of using the configuration options of his Getresponse login account to update his Facebook and Twitter profiles each time he will be required to publish a newsletter or a newsletter via these social networks.
To configure Getresponse, you will select from my account menu, the integrations submenu. But first, you must log in to your Twitter and Facebook accounts. This, make the operation simpler and allow integrations to identify these accounts more easily.
Indeed, once you have clicked on the integrations sub-menu, the parameter that integrates your Getresponse with the most popular services will be displayed on your screen. On this parameter, there are several social networks including Facebook and Twitter. You will then have to select these two networks to integrate them into your Getresponse login account. As in the beginning, you took care to connect to these accounts, the integrations will automatically integrate them so that from now on, you can share and save your messages on these social networks.
Regarding the Facebook profile, in particular, it will now display both your main page on the Facebook account and the fan page of which you are the administrator. This configuration of your Getresponse login account also gives you the flexibility to decide each time you publish a newsletter, whether or not it should appear on your main page or on the fan page, by simply clicking on default.
To send a newsletter via your Facebook and Twitter accounts, you go to the messages menu and select my newsletter sub-menu. Once you are in the newsletter management settings, you can choose to use for example a newsletter that already exists in your Getresponse login account. To do this, you click on the actions option then on reuse located just in front of the selected newsletter. This action will take you to another page where you can activate Facebook and Twitter.
Once the activation is done, you must continue the operation by selecting the profile name, entering a message after which, you go to the next step. This consists of adding a contact data field from your campaign or a single contact. To complete the process, all you have to do is click on send now . To verify that the newsletter was indeed published on your Facebook and Twitter pages and that it is accessible to your subscribers, you should simply log into these accounts.
This is how you can optimize your presence on social networks from your Getresponse login account, and thus design newsletters that subscribers to this account can easily view and read from Facebook or Twitter.
Help contacts share your messages
It is a rather interesting way to establish the effectiveness of an auto-responder. Through certain settings of your Getresponse login account, you can configure messages so that they are not only accessible on your social networks but more so that your subscribers can like and share or publish these messages in turn. on their own profile. How to help them in this process?
It’s simple, as always, you go to the messages menu of your campaign, from there, you access the settings to create a newsletter. Once on this page, you must click on the tab to create a new email. As soon as this has been done, you design your newsletter following the procedure and the conditions described in the previous point. Then, you navigate to the editor of the pre-designed templates in order to choose the newsletter template you are going to use.
When you click on the model of your choice, it will be displayed in large format on the editor and it will appear on the right of the page a toolbar in which you will find at the bottom, the social media sharing option. By clicking on it, you will receive the different sharing buttons that you can include (even in combination) in your newsletter (such as the Facebook Like button, the Twitter Inc button, etc.). All you need to do is choose from all these buttons.
Thanks to these sharing options integrated into your campaign account settings, you can get your contacts to click to like your posts from their Facebook page or even make tweets on their Twitter profile. There is like that, a panoply of options in Getresponse that you can use to improve the visibility of your activities and reinforce your notoriety.
Create a survey platform
This is a great tip that helps make it more dynamic and build traffic to your Getresponse login account. The publication of survey messages from your account allows you to capture new contacts just through a single click from them on these messages.
To do this, you just need to import or copy a registration or subscription form in your survey card each time you go to the editor to create a new survey to design it (the survey card). By using the configuration parameters of the survey editor, you can introduce this form in the messages designed for the survey and choose a campaign in which you will place the notes you want to save.
Getresponse login conclusion
Now you know how to go about creating a successful auto-responder from Getresponse. It’s easy, it’s simple and in addition, it works very well! So, you too can try the incredible experience of digital marketing.
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