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Breldigital > Blog > Certification > Google Ads Apps Certification > George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?
Google Ads Apps Certification

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

Last updated: 2023/07/12 at 2:17 PM
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A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

  • It’s the total number of times a user has seen an ad before eventually completing a conversion.
  • It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
  • It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.
  • It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

The correct answer is: It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

A VTC happens when a client sees a promotion and doesn’t tap on it, yet finishes a change on the promoter’s application inside 24 hours. VTCs are estimated for all promotion designs with the exception of Search. They are accounted for independently from navigate transformations.

 

 

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TAGGED: George regularly checks his conversion data in his Google App campaign, Google Ads Apps Certification, Google Ads Apps Certification 2022, google ads certification
Rebecca July 12, 2023 July 12, 2023
By Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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