Francis tries to explain to his boss the benefits of using automated bidding. Match these aspects of automated bidding with the benefits they serve.

Here are the Correct matches of automated bidding’s aspects with benefits, Francis should explain to his boss:

• Time saved – Tailors bids to each user’s unique context, using relevant signals present at auction time
• Depth of signals used and cross analysis – Integrates a large variety of signals and considers new ones to evaluate user intent
• Auction-time bidding – Algorithmically helps set the appropriate bid for each and every auction
• Machine learning – Alleviates the strain on marketing resources by automating more manual tasks

Read more: Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

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