Francine is advertising her company’s newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups. Why does Google make this recommendation?

Google make this recommendation to create 3-5 ads in each of her Search Ad groups because more ads in an ad group means more options for success in an auction.

• More ads in an ad group increases the chances of showing more than one ad per auction.
• More ads in an ad group means they receive a higher-quality score.
• More ads in an ad group means lower bounce rates for landing pages.
• More ads in an ad group means more options for success in an auction.

The correct answer is: More ads in an ad group means more options for success in an auction.

Read more: Which Search Audience solution would assist you in finding new customers that share the behaviors and characteristics of your remarketing audience segments?

Google prescribes having three to five promotions for every advertisement bunch in light of the fact that The more advertisements present in a promotion bunch, the more choices you’ll have for accomplishment in a closeout.

At the point when you turn your promotions to upgrade for snaps or changes, advertisement bunches with at least three great promotions might get up to 15% more snaps or transformations, contrasted with advertisement bunches with a couple of promotions.

That is on the grounds that Google chooses the best promotion for each sale, guaranteeing the right message gets before the right client. When joined with at least three promotion augmentations, this best practice can result in shockingly better execution.

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