Felix launched a Google Display Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads that include a picture of the tool itself. He decides to add tool pictures to all of his other ads to try and replicate the success. Which type of channel optimization is Felix using to drive higher tool sales?

By Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it