Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Rebecca
Rebecca
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Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

  • The projected maximum cost-per-click (max. CPC)
  • The average amount charged each time someone clicks on his ad
  • The average amount needed to make the ad appear somewhere on the page
  • The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

The correct answer is: The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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