The answer is yes. Facebook ads work pretty well when done correctly.
But how could Facebook advertising benefit your business? And what are some of the best practices for being successful on this platform?
First, we need to understand why some people believe Facebook Ads don’t work. In fact, a lot of money has been wasted on Facebook ads, for a million reasons. A little ‘because often the announcements are made directly by the owners of the businesses who, in most cases, do not have “skills” as a graphic designer or as a marketer (why not rely on an agency ?) To create creatives suitable for the platform. Or the goals have not been clearly defined or the product is not suitable for the audience. So these advertisers end up assuming that Facebook ads don’t work at all.
This is very far from reality.
Facebook today is the best platform to advertise your products or services because it allows advertisers to reach far more people (and more in target) than any other marketing channel.
Here are some statistics to support that claim:
- With over 2 billion active users, Facebook is the most popular social media site in the world right now.
- In 2019, the company recorded over $ 69 billion in advertising revenue.
- People spend an average of 37 minutes a day on Facebook.
Now that we know Facebook has huge potential, how can you really grow your business with it?
Facebook ads work incredibly well, but advertisers need to have a well-defined strategy. First, you need to align your business goals with the different types of ads. So, make sure your creativity is well done and visually appealing. And last but not least, you need to know which metrics are most important to your business.
Here are some other tips to improve your ads and get the most out of Facebook.
Create videos of up to 20 seconds
Long videos don’t work very well on Facebook, and that’s because people’s attention span is very short when they’re on the wall. So, short videos that go straight to the point.
Read more: How to find toxic backlinks on my site?
There is no need to reinvent the wheel
Do some research to find out what’s working and what’s not about Facebook Ads by following popular advertisers’ channels, how they run their ads, and what worked for them. This way, you have a great starting point for creating better ads and having new ideas to come up with.
Don’t just sell
Think about it, when was the last time you bought something on Facebook? Probably never, or maybe only once. The thing is, people aren’t on Facebook to buy, people are mostly on Facebook to hang out, watch funny videos, and interact with their peers.
Many advertisers make the mistake of only focusing on the transactional part of their ad and completely forget to inspire, challenge, or educate their audience.
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