Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20.

By Rebecca
1 Min Read

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of £1200 and cost-per-acquisition (CPA) of £10, while ads showing in Houston get 70 conversions at a cost of £1400 and CPA of £20. If you have a CPA goal of £12, what bid adjustment would you set for each location?

  • +40% for San Francisco, -40% for Houston
  • +40% for San Francisco, -20% for Houston
  • +20% for San Francisco, -20% for Houston
  • +20% for San Francisco, -40% for Houston

The correct answer is: +20% for San Francisco, -40% for Houston

Read more: If you want to target ads to only people who speak Spanish, you can:

 

 

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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