Since Clara is an advertising director and have responsibility of optimizing her company’s Google Search campaign. She use the optimization score to identify opportunities to improve campaign performance.
- To compare the efficacy of her ad text creative with that of other ads
- To understand the network performance of her website
- To judge the popularity of her website compared to others
- To identify opportunities to improve campaign performance
The correct answer is: To identify opportunities to improve campaign performance
Read more: Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations? (Choose two.) Select All Correct Responses
Enhancement score looks across key parts of your missions to recognize openings for development. Enhancement score runs a calculation that looks across key parts of your records, including insights, settings, and industry patterns, to decide if your missions are completely improved.
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