Google Mobile Advertising Exam Answers

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Where can app ads run?

A) Within other apps, also known as in-app B) Only on the

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Usage data allows advertisers to:

A) Change bid adjustments based on mobile traffic B) Create remarketing lists

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What time of day does mobile usage generally peak?

A) During working hours B) Morning and evening when people are commuting

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What is an app install ad?

A) A type of targeting used to match your ads to sites

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If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:

A) Go to “Campaign Exclusions” from the Display Network tab B) Create

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For someone who wants to run a Display Network campaign, which tool is best suited for providing targeting ideas and estimates?

A) Display Planner B) Display Ad Builder C) Display Ad Preview and

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Which of the following is true about apps?

The majority of Android apps have been downloaded Most smartphone users download

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The Mobile App Acquisition reports provide data for which of the following?

How many times your mobile apps was installed and opened. How users

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