Google Mobile Advertising Exam Answers

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Which of the following is NOT true about an app URL scheme?

A) Typically the website name appears in reverse; e.g., example.com becomes com.

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50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.

A) three hours B) two hours C) one hour D) half-an-hour The

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If your campaign is running on the Display Network, your ads:

A) Are automatically eligible to show in mobile apps B) Will only

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Auto exclusions allow:

A) Google’s mobile app promotion template ads to be automatically excluded from

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The conversion optimizer for apps allows:

A) AdWords to automatically take into account dozens of signals (location, time

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The two types of conversions for YouTube on mobile are:

A) Promotion views and engagement views B) Promotion views and view-through conversions

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To find the right mobile bid, you would calculate:

A) (mobile conversion rate / desktop conversion rate) + 1 B) (mobile

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