Google Digital Garage Final Exam Answers

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Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

price hierarchical a constantly changing alphabetical Fill in the blank: When you

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Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

Stock control Integrated invoicing The ability to track shipping Automated complaints process

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In the world of analytics, the time the user spent on your site is considered which type of data?

Conversion Clocking Metric Dimension In the world of analytics, the time the

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When using analytics programmes on your website, which of these do not fall under the category of a metric?

Browser users use to access your site Unique visitors to your site

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What is the benefit of using digital data?

It can help you make informed decisions and improve online performance Digital

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How do you handle data in analytics to gain greater insights into our audience’s behaviour?

Partition Sample Segment Extract How do you handle data in analytics to

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When creating a presentation based on lots of data, what principle should you bear in mind?

Show all the information available, to give your audience as much context

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When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

Bid higher within your SEM advertising account Find insights that can help

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When it comes to web analytics, what insights can you gather using analytics tools?

What websites users visit after leaving your website How you currently rank

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