Google Analytics Individual Qualification Exam Answers

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Which parameters can be included with an event hit for reporting?

Event, Category, Action, Label Category, Action, Label, Unique Events Category, Action, Label,

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What report indicates where users start or exit the conversion funnel?

Goal Flow Treemaps Cohort Analysis User Timings What report indicates where users

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Auto-tagging is used to collect data from what kind of traffic?

Social media traffic Social media traffic Google Ads Campaign traffic Website referral

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View filters are applied in what order?

Creation date Random order Sequential order Alphabetical order View filters are applied

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What data table display compares report metrics to the website average?

Pivot Percentage Performance Comparison What data table display compares report metrics to

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What feature must be enabled to use Multi-Channel Funnels?

Custom Dimensions Advertising Features Goals or Ecommerce In-page Analytics What feature must be

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Custom Dimensions can be used as what?

Primary dimensions in Custom Reports All of the above Secondary dimensions in

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In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

TRUE FALSE In views that don’t have data import enabled, Custom Dimensions

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What feature collects company-specific data such as Member Status?

Custom Filter Event Tracking Custom Dimension Custom Metric What feature collects company-specific

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Which reports indicate how traffic arrived at a website?

Demographics Geo All Traffic Behavior Which reports indicate how traffic arrived at

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