Google Analytics Individual Qualification Exam Answers

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When does the Analytics tracking code send a pageview hit to Google Analytics?

Every time a user adds an item to an online shopping cart

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Which user characteristic may NOT be used to change keyword bids in Google Ads?:

time of day location device ad preference Which user characteristic may NOT

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Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Ad Content Source and Campaign Source and Medium Campaign and

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What criteria cannot be used to create a Custom Segment?

Ad type Dimensions Metrics Sequences of user actions What criteria cannot be

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What is a “metric” in Google Analytics?

The numbers in a data set often paired with dimensions The dates

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What feature is required to track customer search terms on a website?

Enhanced Ecommerce Site Search Data Import Search filters What feature is required

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What type of Custom Report shows a static sortable table with rows of data?

Flat Table Explorer Map Overlay Pivot Table What type of Custom Report

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In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Paid and organic search Website referrals Social network Television commercials In Multi-Channel

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Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Goals reports Acquisition reports Multi-Channel Funnel reports Ecommerce reports Which reports indicate how

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What feature can join offline business systems data with online data collected by Google Analytics?

Data import Goal tracking User ID Google Ads Linking What feature can

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