Google Ads – Measurement Certification Assessment Answers

Latest Google Ads – Measurement Certification Assessment Answers News

Why is it difficult, or maybe impossible, to calculate a total increase in brand awareness from a campaign spanning multiple media channels?

Multiple media channels may use different tools to measure brand lift. Multiple

Rebecca

Which two statements are true about evaluating your existing ad campaigns? (Choose two.)

When a campaign yields positive results, it’s not necessary to investigate metrics

Rebecca

Which statement is true about time-decay attribution?

It includes converting and non-converting paths. It gives more credit to the touch-points closest to the

Rebecca

Which statement describes rules-based attribution?

It algorithmically evaluates individual customer paths. It includes converting and non-converting paths. It’s the

Rebecca

Which statement describes linear attribution?

It includes converting and non-converting paths. It’s the most advanced model in Google’s attribution

Rebecca

Which method should be used to promote awareness to customers?

Implicit call-to-actions Ads with generic search terms Displays focused on offers Brand attributes

Rebecca