Adwords Fundamental

Latest Adwords Fundamental News

Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

$5 $2.50 $25 $10 The correct answer is: $10 Let’s say your cost-per-click

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How are negative keywords different from other keywords?

They make your ad appear for search terms that you don’t want.

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Your ad can show to a potential customers when your targeted language matches:

the customer’s browser setting the customer’s operating system language the language of

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Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

show ads when someone searches for dance classes match his ad text

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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

Change the ad delivery method from “Standard” to “Accelerated” Segment her campaign

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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

Increase the daily budget and add text ads with clear call-to-actions like

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What bidding strategy should you use to maximize the number of visitors to your website?

Cost-per-view (CPV) Cost-per-thousand viewable impressions (vCPM) Cost-per-acquisition (CPA) Cost-per-click (CPC) The correct

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Your client wants to improve her ad position. What would you recommend?

Add more keywords and increase the daily budget Improve Quality Score and

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