Top 10 Underwear Brands in India (May 2023)

Lingerie Labels in India

Top 10 Underwear Brands in India, When it comes to lingerie, finding the right fit and style is essential. In India, there is a plethora of underwear brands catering to diverse preferences and needs. In this article, we present the top 10 underwear brands that have earned a reputation for their quality, comfort, and style.

Zivame: A Blend of Comfort and Elegance

Zivame is a leading name in the Indian lingerie industry, known for its extensive range of comfortable and elegant underwear. Their collection includes a variety of styles, from everyday essentials to fashionable designs that make a statement.

Jockey: Timeless Classics for Unmatched Comfort

Jockey is a household name in India, offering timeless classics that prioritize comfort without compromising on style. Their underwear collection is crafted with precision, using high-quality fabrics that guarantee a snug fit throughout the day.

Amante: Luxurious Lingerie for Every Occasion

Amante is synonymous with luxury and sophistication. Their lingerie collection is designed to make every woman feel confident and beautiful. With attention to detail and exquisite craftsmanship, Amante offers a range of styles that cater to various occasions.

Enamor: Innovative Designs for Perfect Fit and Support

Enamor stands out for its innovative designs that provide optimal fit and support. Their collection features unique features like side shapers, seamless styles, and adjustable straps, ensuring that you get the best possible comfort and support.

Clovia: Affordable Fashion for the Modern Woman

Clovia has revolutionized the Indian lingerie market by offering trendy and affordable underwear. Their collection combines fashion-forward designs with comfortable fabrics, making it the go-to brand for the modern woman seeking style and affordability.

Triumph: Enhancing Comfort and Confidence

Triumph is renowned for its commitment to enhancing comfort and confidence. Their range of underwear is designed to provide optimum support while flattering different body types. Triumph is known for its durability and superior quality.

PrettySecrets: Unleash Your Playful Side

PrettySecrets encourages women to embrace their playful side with a collection that exudes fun and flirtiness. Their range includes vibrant colors, lace detailing, and cheeky designs, ensuring that you feel confident and sexy all day long.

Da Intimo: Sustainable and Eco-Friendly Choices

Da Intimo takes pride in offering sustainable and eco-friendly underwear choices. Their collection incorporates organic fabrics and eco-conscious production processes, allowing you to make a fashion statement while contributing to a greener planet.

Inner Sense: Inclusive Sizing for Every Body

Inner Sense is dedicated to promoting body positivity and inclusivity. Their range of underwear comes in a wide array of sizes, catering to diverse body types. Inner Sense focuses on comfort, fit, and style, ensuring that everyone feels confident and comfortable.

La Senza: Bold and Daring Designs

La Senza pushes boundaries with its bold and daring designs. Their collection includes unique and provocative styles that embrace individuality and self-expression. La Senza empowers women to explore their sensuality and embrace their unique style.

Top 10 Underwear Brands in India: Lingerie Labels

Brand Name Price Range (INR)
Zivame 500 – 1500
Jockey 400 – 1200
Amante 800 – 2000
Enamor 600 – 1500
Clovia 300 – 1000
Triumph 900 – 2500
PrettySecrets 400 – 1200
Da Intimo 500 – 1500
Inner Sense 600 – 1800
La Senza 700 – 2000

Please note that the prices mentioned are approximate and may vary depending on the specific product and variant.

Comparison and Analysis: How These Brands Stack Up

Now that we have explored the top 10 underwear brands in India, let’s compare and analyze their key features. Each brand has its strengths and unique selling points, such as comfort, style, affordability, sustainability, the differences and similarities between these brands can help you make an informed decision based on your personal preferences and requirements.

When it comes to comfort and elegance, Zivame stands out with its extensive range of underwear designed to provide a perfect blend of both. Jockey, on the other hand, focuses on timeless classics that prioritize unmatched comfort without compromising on style.

For those seeking a touch of luxury, Amante offers a range of lingerie options that exude sophistication and are perfect for special occasions. Meanwhile, Enamor takes pride in its innovative designs, ensuring a perfect fit and support with features like side shapers and adjustable straps.

If you’re a fashion-forward individual looking for affordable options, Clovia has you covered with its trendy and budget-friendly collection. Triumph, on the other hand, emphasizes both comfort and confidence, providing superior support and durability.

For those wanting to embrace their playful side, PrettySecrets offers a range of fun and flirtatious designs that are sure to make you feel confident and sexy. If sustainability is important to you, Da Intimo stands out with its eco-friendly choices, incorporating organic fabrics and eco-conscious production processes.

Inner Sense takes inclusivity seriously, offering a wide array of sizes to cater to diverse body types. Their focus on comfort, fit, and style ensures that everyone can feel confident and comfortable in their underwear. Lastly, La Senza pushes boundaries with its bold and daring designs, encouraging individuality and self-expression.


In conclusion, the top 10 underwear brands in India offer a diverse range of options to suit every preference and need. Whether you prioritize comfort, style, affordability, sustainability, or inclusivity, these brands have something for everyone. Consider your personal preferences, explore the features and collections of each brand, and make a choice that makes you feel confident and comfortable in your own skin.

Remember, finding the right underwear is not just about functionality but also about embracing your personal style and feeling good from within. Happy shopping!

Frequently Asked Questions (FAQs) – Top 10 Underwear Brands in India

1. What are the top 10 underwear brands in India?

The top 10 underwear brands in India are Zivame, Jockey, Amante, Enamor, Clovia, Triumph, PrettySecrets, Da Intimo, Inner Sense, and La Senza.

2. What is the price range of these underwear brands?

The price range for these brands varies. On average, the price range for underwear from these brands is between INR 300 to INR 2500.

3. Are these brands available online?

Yes, these brands are widely available online. You can purchase their products through their official websites, as well as various e-commerce platforms.

4. Do these brands offer different sizes?

Yes, these brands offer a wide range of sizes to cater to different body types. They strive to provide inclusive sizing options to ensure a comfortable fit for everyone.

5. Are these brands known for their quality and durability?

Yes, these brands are renowned for their quality and durability. They prioritize using high-quality materials and employ rigorous manufacturing processes to ensure long-lasting products.

6. Do these brands offer a variety of styles and designs?

Absolutely! These brands offer a wide range of styles and designs to suit various preferences and occasions. Whether you prefer basic essentials or fashionable statement pieces, you’ll find a diverse selection to choose from.

7. Can I find affordable options among these brands?

Yes, many of these brands offer affordable options without compromising on quality and style. Clovia, PrettySecrets, and Da Intimo, in particular, are known for their budget-friendly collections.

8. Are these brands environmentally conscious?

Some of these brands, such as Da Intimo and Inner Sense, emphasize sustainability and eco-friendly practices. They incorporate organic fabrics and promote environmentally conscious production processes.

9. Can I purchase these brands offline?

Yes, these brands have a presence in various retail stores across India. You can find their products in department stores, lingerie boutiques, and brand-exclusive stores.

10. Are these brands suitable for all age groups?

Yes, these brands cater to different age groups and offer options that appeal to various demographics. From youthful and playful designs to timeless classics, there is something for everyone.