Bob’s electronics company is launching the sale of a new television, UltraView1000. Bob decides to use phrasematch in his Search Ads campaign because he wants searches that contain UltraView1000 to show his ad. How else will phrase match benefit Bob’s campaign?

Rebecca
Rebecca
1 Min Read

If Bob uses phrase match his ad will show on searches for UltraView1000 and additional words before and after.

  • Bob’s ad will show on searches with only UltraView1000 included in them, with no additional words.
  • Bob’s ad will show on searches for television features similar to UltraView1000.
  • Bob’s ad will show on searches for televisions that came to market at the same time as UltraView1000.
  • Bob’s ad will show on searches for UltraView1000 and additional words before and after.

The correct answer is: Bob’s ad will show on searches for UltraView1000 and additional words before and after.

Read more: How is using non-last-click attribution conversions useful for Performance Planner forecasts?

Putting quotes around the catchphrases transforms them into state matches. This prompts your advertisements to show up provided that the watchwords inside the quotes or close varieties of them match a client’s hunt term.

If Bob utilizes express match in his Search Ads crusade, Bob’s promotion will show on looks for UltraView1000 and extra words previously, then after the fact.

 

 

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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