Bob’s electronics company has quite a buzz around a new television they’re launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords “television,” “accessible,” and “voice.” Which benefit does broad match modifier give Bob’s Search Ads campaign?

By Rebecca
2 Min Read

The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

  • Bob’s ad will appear if search terms contain at least one of the keywords or variations of those terms.
  • Bob’s ad will appear if search terms contain at least one of the keywords and words right before or after them.
  • Bob’s ad will appear if the search terms contain all three of the exact keywords.
  • Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

The correct answer is: Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms.

Read more: Yan is working on a Remarketing List for Search Ads campaign. Which user could be added to a valid Remarketing audience list to ensure optimal results?

Clarification: Adding a + sign before a catchphrase transforms it into a wide match modifier. This prompts your advertisements to show up provided that the catchphrase or its nearby varieties are in any piece of the hunt terms.

In the event that Bob utilizes the expansive match modifier catchphrases “TV,” “open,” and “voice.” His advertisements will show up for individuals looking for any blend of these terms in a hunt (and conceivably including extra terms). In any case, the promotions will not show up if any of these catchphrases aren’t in the inquiry term.

 

 

For website maintenance service contact us.

By Rebecca
Follow:
Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it