- Trick viewers into thinking they’re watching something different.
- Offer free and discounted goods or services to entice ad viewers.
- Slow down your ad’s pacing and take your time communicating.
- Break the fourth wall in your ad by speaking directly to viewers.
- Use humor to boost ad recall, brand awareness, and viewership.
Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)