An advertising executive takes over a Google Search ads campaign. On his Google Ads Recommendations page he notes that the campaign’s optimization score is 40%. What does this score indicate?

If an advertising executive’s campaign’s optimization score is 40%, it indicate that the campaign could be improved by 60% if the listed recommendations are followed.

• The campaign is 60% less optimal than other company campaigns.
• The campaign is running 40% over budget.
• The campaign is 40% optimized for the given keywords chosen by the previous campaign manager.
• The campaign could be improved by 60% if the listed recommendations are followed.

The correct answer is: The campaign could be improved by 60% if the listed recommendations are followed

Read more: What’s the primary benefit of using structured snippet extensions in your ads?

On the off chance that he takes note of that the mission’s advancement score is 40%. It implies that the mission could be improved by 60% if the recorded proposals are followed.

An improvement score is a gauge of how well your Google Ads account is set to perform. Improvement score runs from 0% to 100%, with 100% implying that your record can perform at its maximum capacity.

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