An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%.

Rebecca
Rebecca
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An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is £0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

  • £0.30
  • £0.03
  • £0.32
  • £0.31

The correct answer is: £0.30

Read more: You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers.

Explanation:If the bid is US$0.40 and the bid multiplier is -25%. US$0.30 is the bid, the advertiser is bidding for that time period. Ad scheduling (also known as “day parting”) lets you tell Google exactly when you want your ads to run, and more importantly, when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.

 

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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