- Repeat the keyword as many times as possible in the ad text.
- Delete the keyword and add the keyword to the campaign again
- Increase the daily budget for the campaign in which the keyword is located
- Modify the ad associated with that keyword to direct to a highly-relevant landing page
The correct answer is: Modify the ad associated with that keyword to direct to a highly relevant landing page
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?