An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

By Rebecca
1 Min Read

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

  • Lower bids on keywords with a low clickthrough rate (CTR)
  • Change keyword match types from exact match to phrase match
  • Make changes to improve the components of Quality Score
  • Review impression share data to identify missed opportunities

The correct answer is: Make changes to improve the components of Quality Score

Read more: Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.”

Clarification: A sponsor needs to advance the situation of promotions on Google yet isn’t willing to raise offers. It is recommended to make changes to work on the parts of the Quality Score. This could increase AdRank. Having better quality parts ordinarily makes it simpler and less expensive for your advertisements to enter a bartering. Our proportions of advertisement quality likewise assist with deciding if your promotion is able to show up by any means.

 

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Posted by Rebecca
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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it