An advertiser makes edits to an ad and notices that its position is then lower than that of the previous version. What’s the most likely cause?
- The Quality Score for the account was reset after the ad was edited.
- The edited ad is less relevant to the keywords within the ad group.
- The edited ad has a lower conversion rate after the changes were made.
- The advertiser’s landing page is down for maintenance.
The correct answer is: The edited ad is less relevant to the keywords within the ad group.