An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

Rebecca
Rebecca
2 Min Read

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

  • The target CPA bid was higher than the recommended amount
  • The target CPA bid was lower than the recommended amount
  • The conversion tracking code snippet was not added to the site
  • The cost-per-click (CPC) bid was lower than the recommended amount

The correct answer is: The target CPA bid was lower than the recommended amount

Read more: The owners of a coffeehouse would like to run an “afternoon espresso” promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?

Clarification: Targeting CPA bid lower than the suggested sum might cause decrement in transformations. In the event that you notice a drop in rush hour gridlock (snaps and changes) subsequent to setting up a Target CPA bid system, there could be a couple of things continuing: Your objective CPA may be excessively low. You might need to contrast your objective CPA with the verifiable normal CPA of your mission. If your objective CPA is altogether underneath your authentic normal CPA, your objective CPA may not be achievable while keeping up with healthy degrees of traffic, and you ought to think about raising your objective.

 

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Rebecca is an Independent content writer for breldigital, She writes content on any given topic. She loves to write a case study article or reviews on a brand, Be it any topic, she nails it
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