Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)

• Not include prices that may eliminate customers.
• Include names of her competitors in the keywords.
• Use negative keywords to add limits to her ads.
• Use general keywords to attract as many people as possible.
• Use more specific keywords that limit the volume of clicks.

Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)