A florist is advertising five types of flowers, including red roses.

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?

• The homepage that displays all five types of flowers
• The page on the site where users can register as “frequent shoppers”
• The page on the site that displays only roses
• The “Contact Us” page of the site

The Correct Answer is:

• The page on the site that displays only roses

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