Google Ads Mistakes to Avoid in 2021

Google Ads promises you to effectively target your audience by allowing you to bid on keywords in real time and get people to click on your ad, here are our few things to consider on google ads mistakes to avoid

However, this platform can be complicated for advertisers to use. If you are not familiar with Google Adwords, mistakes can greatly reduce the relevance of your ads.

Your campaigns can then be ineffective. So what are common advertiser mistakes and how do you avoid them? now we shall go further to avoid these google ads mistakes to avoid

Google Ads Mistakes to Avoid in 2021

1. Not understanding the types of correspondence

Once you’ve targeted the right keywords for your business, it makes sense to incorporate them into your Google Ads campaigns.
However, some requests may be irrelevant or too high for your budget:

  • Queries that are too broad can target users who are not interested in your products or services.
  • The exact keywords can be expensive and small.
  • An exact query can lead you to pay a higher CPC.

It is, therefore, necessary to establish a targeted matching strategy while measuring costs, avoid google ads Mistake

2. Neglecting keyword writing

There are different ways to write keyword queries:

  • The usual writing like web writing leaves the possibility for Google to display your ads on synonyms, which limits your control over the keywords.
  • Added “ + ” to keywords like + editorial + web . Google then only displays ads containing those words in the user’s request.
  • Keywords in quotes like “web copywriting” make your Google advertisement appear when the phrase is written precisely and not detached.
  • When queries are written in square brackets like [web writing] , Google will only display ads if the user types that specific query.

3. Stop searching for the user

Some marketers tend to buy unrelated keywords. They assume that a user typing a specific search will also be interested in their product which happens to be in the same theme.

From a marketing standpoint, this is an interesting approach, however, users doing this kind of research have a specific purpose and may just be annoyed to be interrupted. Take a more generalist approach to your brand and then add value as you go.

Read: Google Ads: how to prevent your competitors from positioning themselves on your brand?

4. Return on investment does not match profits

As an advertiser, it’s not uncommon to get a bad idea of ​​the returns on Google Ads. Be able to determine if the budget you invest is generating profits for your business.

Check the entire customer journey to accurately calculate your ROI. You can calculate it by determining the number of conversions.

The value of each conversion will need to be greater than the amount you spent to get it.

5. Choosing the wrong landing pages

You will need to choose a landing page for each ad created. Don’t just systematically link your ads to your home page. This is often the least relevant page since it is essential to offer users the most precise solution to their problem.

Generalist pages are not targeted enough. You then take the risk of not converting your visitor if they cannot find what they are looking for quickly and precisely.

Since you are paying for an ad on every click, you need to maximize your chances of it leading to a purchase or a qualified lead.

Read: How to sell on Google shopping

6. Not performing regular audits

It is essential to carry out an audit at least once a year . An audit allows you to check the optimization of your Adwords account. This saves you the trouble of putting in unnecessary effort and knowing where you are before you invest more time and money. You will then be able to identify opportunities to seize and improve your management.

To gain objectivity, do not hesitate to call a professional to examine your Adwords account . And even if you have a good handle on your account, you will be able to make additional improvements with hindsight and experience of already designed campaigns.

7. Don’t watch the competition

If you’re converting less than before, Google Ads isn’t necessarily the problem. Other factors may be involved, including your competitors. Indeed, they can attract users with better offers for example.

You will need to keep an eye on the competition regularly to stay ahead of the game. Use the “auction analysis” feature to compare your performance with that of competing advertisers.

If you want to check how the values ​​have evolved over time, you can select the dates, click “download” then “more options” and add segments.

Don’t make the mistake of absolutely wanting to be first in search results. If you want to take advantage of a strategic and optimized Google Ads account and get a good return on your investment, avoid these mistakes! avoid these google ads mistakes to avoid

Google Ads experts are available on to help you configure your ads and increase your ROI. Publish your project on to receive their free quotes.

Read: Seo trends in 2021


  1. By
    July 7, 2021

    I was recommended this blog by my cousin. I am now not sure whether
    this post is written by him as nobody else understand such specific about my
    difficulty. You are incredible! Thanks!

  2. By
    July 7, 2021

    Great blog here! Also your web site loads up fast! What web
    host are you using? Can I get your affiliate link to your host?
    I wish my site loaded up as fast as yours lol

  3. By
    July 7, 2021

    Pretty! This has been an extremely wonderful article.
    Many thanks for providing this info.

  4. By
    July 7, 2021

    I think this is one of the most significant information for me.
    And i am glad reading your article. But want to remark on some general things, The
    web site style is perfect, the articles is really nice : D.
    Good job, cheers

  5. By
    July 7, 2021

    It’s very simple to find out any topic on web as compared to textbooks, as I found this piece
    of writing at this website.

  6. By
    July 7, 2021

    Thanks for finally writing about > 7 Common Google Ads
    Mistakes to Avoid in 2021 < Loved it!

  7. By
    July 7, 2021

    Hey! I could have sworn I’ve been to this website
    before but after browsing through some of the post I realized it’s new to me.

    Anyhow, I’m definitely glad I found it and I’ll be bookmarking and checking back often!

  8. By
    July 7, 2021

    Heya i’m for the first time here. I found this board and I find It really useful & it helped me out a lot.

    I hope to give something back and aid others like you aided me.

  9. By
    July 7, 2021

    Hey there would you mind letting me know which web host you’re using?
    I’ve loaded your blog in 3 different internet browsers and
    I must say this blog loads a lot quicker then most. Can you suggest a good internet hosting provider at a honest price?
    Thank you, I appreciate it!

  10. By
    July 7, 2021

    It’s genuinely very complex in this full of activity
    life to listen news on TV, thus I just use the web for that
    purpose, and obtain the most up-to-date information.

  11. By
    July 7, 2021

    I am really loving the theme/design of your blog. Do you ever run into any
    web browser compatibility issues? A number of my blog audience have
    complained about my blog not operating correctly in Explorer but looks great in Opera.
    Do you have any tips to help fix this problem?

  12. By
    July 7, 2021

    Greetings from Florida! I’m bored to death at work so I decided to check out your website
    on my iphone during lunch break. I enjoy the knowledge you present here and can’t wait to take
    a look when I get home. I’m shocked at how quick your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyhow, fantastic blog!

  13. By
    July 7, 2021

    Thanks for sharing your thoughts on Website maintenance.

  14. By
    July 7, 2021

    Hello, all the time i used to check webpage posts here early in the morning, because i enjoy to
    learn more and more.

  15. By
    July 7, 2021

    I’m really enjoying the theme/design of your weblog.
    Do you ever run into any browser compatibility problems?
    A small number of my blog visitors have complained about my blog not operating correctly
    in Explorer but looks great in Firefox. Do you have any solutions to help fix this problem?

Leave a comment

echo "";