Are you looking for the best WordPress email plugins?
One of the keys to success in digital marketing is making sure the right hand is always talking to the left. This means that if you’ve spent time building a website and written high-quality content regularly, you’ll want those efforts shared on other marketing platforms.
Social media is one of the more obvious choices given that it’s (usually) free and doesn’t require a lot of effort to write a 140-character message and hit “send”. But email is another one of those commercial weapons that should remain closely tied to whatever you do.
Of course, as a web developer email marketing might not be something you plan to do. But just because it’s your job to build websites for your customers, that doesn’t mean you shouldn’t know how to improve it through other marketing strategies.
The same goes for your own professional website. As a WordPress developer or designer, your website reflects the work you do and greatly benefits from increased email exposure.
In general, email marketing is a term used for communications shared between you and email subscribers with the primary purpose of converting them into premium customers. These types of emails are the equivalent of a landing page on your website.
In this article, I want to focus on the newsletter subset or even email marketing. Much of what you should be doing to create a newsletter is akin to the work you do to build a website, so it’s a logical choice to head into email marketing ( at least to boot ). I’ll discuss the power of email, how it can be used to promote your website and release some of the best newsletter plugins you can use on WordPress to create and send newsletters.
Why your WordPress website needs a newsletter
There are several reasons why you should consider using email marketing, but here are a few that should convince you enough.
- It is very much like building and managing a website, which can be one of the easiest marketing methods for a web developer.
- This gives you a connection with everyone who has subscribed to receive your communications.
- Email subscribers won’t always become customers, which is actually a great tool for providing customers and prospects with valuable information that can help you convert visitors who were on the conversion close to customers. current or generate recurring income.
- It can increase your brand’s visibility by consistently staying on top of mind with a predictable and outstanding newsletter.
- It’s profitable. If you decide to send out a newsletter every week, the hard part will be done; You’ve already designed it. All you need to do is plug in some content, and you probably already have some content on your website (i.e. your blog).
- It can be used for various purposes. You can share news about your business, promote recent blog posts on your website, announce new products or services, give subscribers access to special offers, and more.
- If you have segmented subscriber lists ( based on geography, demographics, on-site behavior, etc. ), you can send personalized newsletters.
- It’s another great source of data for your business. You can learn a lot about what your audience wants by studying analytics on: how many people opened it, what device did they use, which links got the most clicks, and more.
Read more: 5 WordPress plugins to create a price list
Some plugins to send newsletters on WordPress
WordPress, of course, has several plugins available to help users integrate newsletters into their website. Usually, when people talk about these plugins, they are referring to email subscription forms, which connect you to subscribers and their data on your newsletter platform. But that’s not what we’re talking about here.
1. Acelle Connect
Acelle Connect is a premium WordPress plugin that allows you to sync your WordPress contacts with your mailing list in Acelle Mail – an email marketing web application. Suppose you want to create periodic email campaigns for your contacts. You need to create a mailing list in an email marketing app like Acelle Mail or MailChimp and then import your WordPress contacts into the mailing list.
However, since your WordPress contacts are regularly updated, you should be able to propagate updates to the created mailing lists. And it is at this level that Acelle Connect emerges as an option worthy of the name.
It is simply a perfect synchronizer between your WordPress contact list and your mailing lists. Its installation and configuration are very easy, I would say almost automatic.
2. Email Subscribers & Newsletters
This free WordPress plugin is actually quite comprehensive. Not only does it allow you to add subscription areas to your website, but it also gives you two options for sending out newsletters.
The first is the simple automation of sending notifications to subscribers when a new blog is published. The second is a more personalized approach to designing and sending WordPress newsletters.
There is a free version of this plugin as well as a premium version available. While I normally recommend the premium plugin, the free version of MailPoet seems to be more than enough for a small business owner or trader to use to get started.
It includes 70 themes, a “Drag and Drop” generator, integrated analyzes, automated articles. The only difference I see between the two versions is the number of subscribers you can send messages to (around 2,000) and the amount of analytical information available.
Mailster is an easy-to-use premium WordPress plugin that will help you integrate a newsletter into your website. With the latter, you will be able to create, send, and track your campaigns without too much hassle.
Its main features are the ability to track open emails, clicks, subscriptions, and bounce rates, the ability to target your campaigns, campaign management and planning, support for 6 types of auto-responders, unlimited creation registration forms, a user-friendly interface, background customization, multilingual support, and more.
5. The Newsletter Plugin
While this looks like a typical newsletter plugin at first glance, I think my favorite thing about this one is all the different ways it allows users to capture subscribers for subscribers.
Rather than relying on newsletter-specific subscription forms, it also adds a subscribe to other contact forms checkbox ( in case those prospects were unable to view the newsletter form). or did not wish to register twice ).
It also imports any users previously registered in your newsletter subscriber list.
That’s it for this list of plugins, I hope it will allow you to add a newsletter to your WordPress blog.
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