With 30% of the internet powered by WordPress, it’s no surprise to see WordPress users coming from all walks of life. From individuals and small businesses to some of the biggest brands in the world like CNN and the National Football League (NFL). As such, marketers are constantly looking to leverage WordPress plugins to outperform the competition, streamline their workflows, and reach new audiences – whether for a small startup or a multinational brand. To put together the ultimate list of WordPress marketing plugins, we’ve relied on recommendations from Neil Patel, Hubspot, and Smart Insights.
25 WordPress plugins for marketers
Jetpack is an all-in-one WordPress plugin that offers a variety of advanced features including analytics, mobile themes, widgets, content tools, and more. Marketers have the option of using all of Jetpack’s features or selecting the features that suit their needs. Many marketers use Jetpack to gain immediate insight into their web traffic stats, while others choose to use it to help them post new social media posts.
WordPress can be SEO friendly, but Yoast SEO provides marketers with the advice they need to make sure every blog post and page is fully optimized. The plugin is easy to use and provides a complete solution. To give you an example, its page analytics feature can prevent marketers from making common mistakes like missing alt text descriptions, which helps increase search visibility and long headlines. These common little oversights can affect your search engine rankings, and this plugin helps you iron out those mistakes.
According to Search Engine Land, “XML sitemaps are used to communicate directly with search engines, by alerting them very quickly to new or changed content and ensuring that content is indexed faster. This works in your favor when you try to get your posts in the high end of search results. The Google XML Sitemap plugin does not require any technical knowledge upfront and provides a simple step-by-step process to help you create a sitemap that can be used not only with Google but with other search engines like Yahoo and Bing. It is one of the most popular plugins with over a million installs and a 4.9 out of 5-star rating.
For some, writing comes naturally. For others, it can be difficult to articulate their words on paper or a computer screen. The Just Writing plugin helps the latter with its distraction-free writing mode provided by the plugin. Removing distractions increases your chances of writing and creating better content while improving your productivity. The plugin also provides several additional features, including the features below.
- Spell checker.
- Remove formatting.
- Modified paragraph style without reverting to standard publication mode.
Read more: Can Oribi.io replace Google Analytics?
Having broken links and missing images can hurt your site’s search rankings. The Broken Link Checker plugin, scans your posts, pages, comments, and other content to find broken links. If broken links have been identified, you will be immediately notified so that you can provide a quick solution.
The plugin constantly monitors every link on your site and gives you the option of being notified via email or on the WordPress dashboard. You can even edit any broken links through the plugin’s own dashboard, eliminating the need to manually find the page or post with the broken link. If you are using WordPress to operate an e-commerce brand, WooCommerce might be the only e-commerce plugin you’ll ever need.
The plugin can help you manage payments through a variety of payment options, create online store themes, and can help you assess your stock levels. WooCommerce offers great flexibility and has an array of free and premium extensions. It is one of the most popular eCommerce solutions, powering 30% of all online stores.
The WP Review plugin helps you create product reviews as a rating, percentage, or any custom scale (performance, quality, ease of use, etc.). Reviews can also be created for any other content, whether it’s a blog post or a page. The plugin allows the review score to appear on the search engine results page. The higher the rating, the better the chance that a user will click on the product page or content.
The WordPress editor does not have a table function. And tables are a great way to neatly present information to your user. The TablePress plugin is extremely easy to use and its spreadsheet-like interface allows you to design and manage tables without HTML.
In addition, tables can be embedded in articles, pages, or a text widget. As one of the popular content management systems, WordPress does a lot of things right. But when it comes to planning and managing content, it’s not that user-friendly. The Editorial Calendar provides an overview of your content, telling you when each blog post is due. The plugin’s user-friendly interface allows you to edit posts in the calendar, drag and drop each post on different dates, and manage multiple authors.
Even if you manage your blog as a single user, this plugin can benefit you in terms of efficiency, productivity, organization, and management. Security is a major concern for most WordPress site owners. Poor security protocols can damage your reputation and can also harm your customers through the loss of confidential information. iThemes Security (formerly Better WP Security) is the most popular security plugin for WordPress.
The plugin has a comprehensive platform that includes scheduled malware scans, two-factor authentication, online file validation, and logging of user actions. Making sure your content is easy to read is critical as consumers now search for more products at their own pace through different channels. FD Word plus statistics help improve the readability of every article/page you write using well-known readability analysis methods. The plugin uses both Flesch-Kincaid and Gunning Fog to provide an overall score of your writing.
The title of your post alone can determine whether you will get a high click-through rate. The Title Experiments plugin allows you to do a quick A / B test between two titles to help you determine which one is best for your post so you can attract more views and engagement. Remember, the headline is the first thing your readers see, so make it impactful. Slow websites can deter your visitors. With customer experience becoming a key factor for running digital platforms, it’s critical to ensure that your WordPress is running consistently.
The W3 Total Cache plugin uses caching to achieve optimal web performance thereby improving user experience and increasing the speed of your WordPress site. It is a very popular tool with over a million installations and active users. For simple yet effective social media engagement, look no further than Click To Tweet. This plugin allows you to create “Click to Tweet” boxes anywhere in your post, making it easier for your readers to share your content on social media. Depending on your content and audience, you can add one or more “Click to Tweet” boxes in your post. It is every content marketer’s worst nightmare to have a glaring typo reported by their reader.
The Proofread Bot is a useful plugin for detecting both spelling and grammar mistakes as well as any styling issues. And as a bonus, this tool can prevent you from accidentally plagiarizing by running your content through Bing to cross-check. If you want to better understand the behavior of your website visitors, look no further than LeadIn. This plugin tracks visitor behavior so that you can design and adjust your website accordingly.
Its marketing automation features also convert your visitors into leads, which are then automatically added to your contact list. Having your comments section filled with spammy comments is extremely annoying, to put it politely. Akismet can eliminate these unwanted comments by automatically examining and filtering your comments for malicious links and signs of spam. Users can keep tabs on any comments that have been caught off guard and allowed to be approved. Similar to lead, OptinMonster can help marketers build their mailing lists.
The difference between the two plugins is that OptinMonster gives you the ability to create many types of forms, including:
Sidebar forms. Pop-up forms. Floating headers. Forms in the footer bar. Welcome to the gates. Scroll through the triggered boxes. And as a bonus, all forms are mobile-friendly and responsive, helping you gain more subscribers through smartphone and tablet users. Developed using the Google Analytics API, this plugin helps you track the performance of your blog or website through your WordPress dashboard.
The plugin provides extensive analytical data reporting, including search results pages, page bounce rate, and error pages. Pretty Link is often overlooked by marketers, but it has some great features. This plugin cuts down on long URL links to make them more presentable on your WordPress site. So, rather than using tinyurl.com or bit.ly, you can reduce URLs and track the number of clinks per link directly through this plugin. Marketers, as you may know, have an endless number of tasks.
TaskFreak can help you manage your tasks for yourself or your group while ensuring that no task is left behind. The plugin gives you the ability to create projects and add and assign tasks to individual users. The feature allowing users to discuss tasks through the plugin’s dashboard helps improve collaboration and allows users to provide status updates and send attachments.
In addition, TaskFreak is mobile-friendly and compatible with all WordPress themes. TaskFreak may not be known to all marketers, but it is extremely useful from a task management perspective. Despite the name, this plugin does more than creating well-designed and functional landing pages for lead generation purposes. It can be used to monitor conversion rates and run split tests. In addition, the visual editor allows you to view changes as they are made. Along with writing informative and engaging content to improve your search engine rankings, you also need to have top-quality images. And just like your content, your images should be optimized for search engines.
The SEO Friendly Images plugin automatically adds alt and title attributes to all your images, saving you a lot of time in the process. Social media marketing can allow your content to reach your target market or a wider audience. This plugin makes it easier for your readers to share content on over 20 popular social media channels. And it can even be customized according to your needs. Boosting reader/customer engagement is crucial and should be a standard goal for any marketer. Many marketers use social media and blog comments to engage, but another form of engagement comes from direct contact. And that’s where the Contact Form 7 plugin comes in. Contact Form 7 allows you to add multiple contact forms to your website.
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