Your client wants to increase the number of people visiting his website. When analyzing the data for the Search campaign, which metric do you most want to improve

  • Converted clicks
  • Impressions
  • Conversion rate
  • Clickthrough rate (CTR)

The correct answer is: Clickthrough rate (CTR)

Your client wants to increase the number of people visiting his website. When analyzing the data for the Search campaign, which metric do you most want to improve

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