- Karen’s ads often show below her organic results for the search query
- Karen’s ads don’t often show for the search query
- Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers
- People who see Karen’s site in relevant organic search results often click through to her site
The correct answer is: People who see Karen’s site in relevant organic search results often click through to her site
Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”