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Google Mobile Advertising Exam Answers
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Which of the following is NOT true about an app URL scheme?
A) Typically the website name appears in reverse; e.g., example.com becomes com. example as a scheme B) Schemes…
50% of purchase-related conversions happened within ______ of the mobile searches that initiated them.
A) three hours B) two hours C) one hour D) half-an-hour The correct answer is: C) one hour…
If your campaign is running on the Display Network, your ads:
A) Are automatically eligible to show in mobile apps B) Will only show on mobile apps that you…
The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed
A) False B) True The correct answer is: B) True The codeless conversion tracking solution is usually recommended…
With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from
A) False B) True The correct answer is: A) False With a business in an eligible country, advertisers…
Auto exclusions allow:
A) Google’s mobile app promotion template ads to be automatically excluded from showing to users who have already…
The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties
A) both the iOS and Android mobile apps B) the Android mobile app and m.youtube.com C) the Android…
The conversion optimizer for apps allows:
A) AdWords to automatically take into account dozens of signals (location, time of day, CTR, device, etc) and…
The two types of conversions for YouTube on mobile are:
A) Promotion views and engagement views B) Promotion views and view-through conversions C) Download views and engagement conversions…
To find the right mobile bid, you would calculate:
A) (mobile conversion rate / desktop conversion rate) + 1 B) (mobile conversion rate / desktop conversion rate)…